Note: The offers in this post will be regularly updated through the 2022 Black Friday / Cyber Monday holiday season.
2022 BLACK FRIDAY & CYBER MONDAY DEALS AT ALICE + AMES, QUINCY MAE, JAMIE KAY, PEHR, BODEN, TEA COLLECTION, AND MORE.
Whether you’re looking forward to or lamenting it, Black Friday is just around the corner. Last year, I stocked up on joggers and tees for my kids from Childhoods and purchased a few dresses in the next size up from Alice + Ames. The year before, it was matching Tannenbaum (evergreen trees on heather grey) pajamas from Hanna Andersson.
While I don’t hit up stores for Black Friday (even pre-Covid), I will check out the deals online. And while Black Friday comes every year, it feels like every year I’m caught flat-footed I’ll shop the sales on a couple of websites, only to find even juicier deals elsewhere.
BLACK FRIDAY ISN’T THE ENEMY OF SUSTAINABILITY
Sometime ago, I made a shift to be more deliberate and thoughtful in how I purchased kids’ clothing. I’ve tried to adopt a more sustainable approach, selecting versatile pieces that can get lots of wear. Garments have to go with everything else in their wardrobe so they can be interchanged seamlessly. I buy pieces that can get at least 15 wears.
But Black Friday is not necessarily the antithesis of sustainability. Eco-conscious households still give presents to kids, and they still need to buy dishes and furniture and clothing and appliances. And Black Friday is the opportunity to save big.
Black Friday doesn’t have to mean you shop-til-you-drop and overbuy a glut of purchases. Black Friday can be a time to thoughtfully purchase things you really need and want when they’re on sale. Taking advantage of good deals isn’t just for shopaholics.
BLACK FRIDAY ROADMAP: PLAN YOUR PURCHASES AT YOUR FAVORITE SUSTAINABLE AND HIGH-END KIDS’ BRANDS
For those who love more niche, high-end kids’ clothing brands, Black Friday presents an opportunity to save big on brands. You can find deals for brands that rarely go on sale. Or the lowest sales prices all year for brands who do frequently run sales events.
Having a “map” of what the sales will be for your favorite kids’ brands will help you plan your shopping purchases. Max out your shopping dollars a little more thoughtfully, and find some PJ’s and boots and joggers – and sustainable toys – that will delight you all year round.
DON’T FORGET SMALL BUSINESS SATURDAY, TOO
Small Business Saturday is still a “thing” and has been since American Express coined the term and rain the first massive campaign in 2010. American Express even bought loads of expensive Facebook ad inventory and gave it away to small boutiques and merchants.
Small Business Saturday encourages people to shop locally and also to support small businesses. While the initial intent was to support brick and mortar stores, there are a lot of only-only small retailers who need your support too.
Some smaller shops embrace the term “Black Friday” since that is the term shoppers are commonly searching for. Other businesses actively reject the term, and around Thanksgiving, they will run “other” sales promotions. Holiday Sale, Annual Friends and Family Sale, or Small Business Saturday Sale are just a few of the alternate promotional terms smaller shops might use.
A Small Business Saturday sale can be a one-day only event, or span several days. It depends on what the independent retailer wants to do.
BLACK FRIDAY & SMALL BUSINESS SATURDAY SALES FROM YOUR FAVORITE KIDS’ CLOTHING BRANDS
Albee Baby sells everything baby you can think of, including Peg Perego, Bugaboo, Britax, UppaBaby, Chicco, Beaba, 4moms, Clek, and Stokke.
Anticipated Deals: Up to 70% off sitewide, and shop season’s best prices. Top 10 Deals include $200 off Baby Jogger City Select strollers, 40% off DockATot, and 20% off Maxi-Cosi travel systems. Shop Albee Baby.
Alex and Alexa is an online boutique that sells a number of high-end brands, many that are ethically or sustainably made.
Alex and Alexa has offered up to 50% off select brands and merchandise before for Black Friday and expect similar deals this year.
ALEX AND ALEXA BRANDS
- Andy & Evan
- Aden + Anais
- Beau Loves
- Bobo Choses
- Gardner and the Gang
- Helly Hansen
- Il Gufo
- Mini Rodini
- Play Up
- Stella McCartney Kids
- Tao & Friends
- The Animals Observatory
- The Capamento
- Tocoto Vintage
Anticipated Deals: Up to 70% off select brands, including a Flash Sale for dresses, Mini Rodini, Molo, Reima, and Bobo Choses. Shop Alex and Alexa now.
Related: So how do moms afford all those Insta-cute clothes from designer brands? Side hustles! Check out these 11 mom-friendly side hustles you can do from your phone. See how this Minnesota mom makes an extra $9,400 a year.
Alice + Ames Black Friday deals for the past two years have been 30% off your entire purchase with the promo code THANKS30. Expect their sale to last at least 3-4 days.
Anticipated Deals: 30% to 40% off sitewide. Sizes and styles are selling out. Get $15 free towards your purchase of $50 or more with the referral link for Alice and Ames.
For Black Friday 2021, a new collection has dropped on Black Friday. It was the first ever new collection release during a major sale event!
Andy and Evan
Andy & Evan touts itself as a modern luxury brand for children, offering “traditional” clothing with whimsy. The style is a bit like GAP, but elevated. And with more formal or dressy options. In recent years, Andy & Evan has offered sitewide savings of 40% of 50% off for Black Friday (through Cyber Monday).
Anticipated Deals: Look for Andy and Evan to offer a sitewide Black Friday sale with discounts at or around 50% off. There may be extra markdowns on clearance inventory. The sale will likely start on or close to Thanksgiving and run through Cyber Monday.
Appaman is a cool line of clothing designed to “give your kid street cred”. Appaman does have Black Friday sales. In recent years, promotions have included sitewide savings of 20% to 25% off or partnership giveaways with other small brands for children’s apparel and gear.
Anticipated Deals: Based on last year Black Friday, look for Appaman to offer around 25% off sitewide. There may be an early or pre-Black Friday sale that starts the Sunday or Monday before Thanksgiving. On the day of Black Friday itself, Appaman will likely offer a more generous discount (i.e. a higher percentage off your sitewide purchase). Shop Appaman.
Athleta is the Gap’s version of lululemon. Their yoga wear, leggings, loungewear, and exercise apparel are super high-quality and ultra-popular. Sales at Athleta are not common. Athleta carries styles for women and girls size XS to XXL.
Anticipated Deals: Athleta Black Friday Sale offering 20% off your entire purchase. No code likely needed. Will start later and end sooner than Gap or Old Navy. Shop Athleta.
Baby Mori sells heirloom quality organic cotton and soft knit clothing and baby essentials, as well as clothing for children 2 to 6 years old, matching family pajamas, maternity clothes, nursery gear, and toys.
Anticipated Deals: Up to 50% your sitewide purchase, plus an extra 20% off when you take the kindness pledge. You can also save $10 on your purchase with this Baby Mori referral link.
Backcountry is a bit like Sierra Trading Post and REI combined – but with better deals on higher end brands.
Anticipated Deals: Save 20% off 1 full-price item. Black Friday features the best sales all year, with deals peaking on Cyber Monday. Up to 60% off their best brands, including Fjallraven, Salomon, Helly Hansen, Patagonia, Marmot, and The North Face. Shop Backcountry now.
BEE AND THE FOX, THE
The Bee and the Fox is a girl-boss brand that sells cool, punchy tees with a retro vibe. Their mission is to create eco-friendly T-shirts that promote (message) positive social change.
girl-boss brand that sells cool, punchy tees with a retro vibe. Their mission is to create eco-friendly T-shirts that promote (message) positive social change.
For Black Friday last year, the Black Friday sale ran from November 28th to November 30th. The Bee and the Fox offered 20% of orders of $50 or more, and 10% off smaller orders. The retailer also offered free shipping for the month of December. Expect 10% to 20% off Black Friday sales this year.
Anticipated Deals: Look for sales up to 30% off sitewide for Black Friday over a 2-4 day window. Depending on sales, a smaller sale (i.e. 15% to 25% off) may be offered in December.
Beya Made is an ethical, sustainable clothing brand that sells adorable staples (tops, pants, overalls) that can grow with your child for 3x more wear.
Anticipated Deals: Based on past promos, expect to see sitewide sales for 25% off or BOGO 50% off deals.
While the Boden brand has had many generous Black Friday sales in the past (i.e. 30% off sitewide), last year the British retailer scaled back. For Black Friday 2021, the retailer offered 15% off full-price item and pushed its sales (clearance) inventory hard with discounts up to 40% off for past-season goods.
Anticipated Deals: With prolonged supply chain woes and inflation, I don’t think we’ll see 30% off deals. I expect to see 15% to 20% off full price merchandise, and extra savings off their past-season apparel.
Bogs make durable and stylish boots for kids with easy on and off loops that you can also use toboots to dry. There are endless color and print choices to choose from.
Anticipated Deals: It’s unclear whether or not Bogs will offer a Black Friday sales promotion this year. However, you can shop for Black Friday deals at retailers who carry the Bogs label. These retailers include Nordstrom, Zappos, REI, Amazon, Famous Footwear, and DSW. Shop Bogs.
Bombas sells super comfy, crazy-popular socks. Socks that people actually get excited about and love to give and receive as gifts.
Anticipated Deals: Like last year, Bombas will likely offer 20% off sitewide over a 7-10 day window with a holiday themed promo code. Or save 25% off sitewide with my referral link for Bombas. (I think 20% is a good deal, but last I was SMH a little bit that my referral link was a better deal than their Black Friday.) Shop Bombas.
Last two years, Briar Baby offered sitewide savings of 25%. The deal kicked off online the day before Thanksgiving (the 25th) and ran through the 30th. Popular styles sell out at lightening speed. Be prepared!
Anticipated Deals: Save 25% off sitewide. Will likely start the day before Thanksgiving.
Burt’s Bees Baby is known for offering affordable organic clothing for babies and kids, as well as stylish matching family pajama sets. Black Friday deals are generous, but items sell out quickly. The retailer has also warned customers that shipping may take up to a few weeks this year due to seasonal delays and other logistic challenges.
Last year, Burt’s Bees kicked off a Deals for Days sale on Wednesday, November 25th. The whole site was on sale, with deals up to 75% off. Expect similarly stellar deals this year. If you are worried about shipping or items selling out, you can shop now and save 20% off through this referral link for Burt’s Bees Baby.
Anticipated Deals: Expect savings around 50% off sitewide and extra markdowns on clearance goods. DO NOT WAIT UNTIL BLACK FRIDAY TO BUY MATCHING FAMILY PAJAMAS.
Candylab Toys are exquisite eye candy for adults, packaged as wooden food trucks, wooden campers, and wooden race cars for kids. They have a California-cool, mid-century vintage feel.
Anticipated Deals: Based on past promos, we anticipate deals of around 25% to 30% off sitewide. There may be BOGO 50% off specials as well. Shop CandyLabToys.com. In the meanwhile, you can save $15 off at Candylab with this referral link.
Carter’s stocks a number of sustainable, eco-friendly garments in a more muted color palette. That line is called Little Planet, and it’s Carter’s collection of organic clothing for babies and toddlers. Higher quality fabrics in boutique styles at budget-friendly prices.
Last year, Carter’s ran 10 days of daily doorbusters and offered a huge selection of 50% off merchandise. There were also BOGO’s for shoes and boots.
Shop Carters.com to get the savings – popular styles and sizes will sell out.
Last year Coco Village ran sitewide sales of 30% to 70% off. Their Black Friday sale kicked off the day (or rather 1 minute) after Thanksgiving. Their “Baby 1st” toys are magical, especially the small wooden toys and wooden music boxes.
Anticipated Deals: Expect sitewide sales of 30% to 70% off. Deals will likely start on Thanksgiving or the day after.
Childhoods Clothing jogger, hoodies, and retro shorts are still legendary. Last year the retailer had a 25% off sitewide sale for Black Friday that went fro November 22nd to November 29th.
Anticipated Deals: Look for a sitewide 25% off sale that runs for a 5-8 day window and starts shortly before Thanksgiving.
COCO & IVES
Coco & Ives sells exquisite womenswear, childrenswear, and accessories.
Anticipated Deals: Based on last year, look for savings of 30% to 70% off sitewide starting a few days before Thanksgiving.
Last year, the Colored Organics Black Friday sale was quite generous. Colored Organics ran a Buy One, Get One 50% Off BOGO sales event that spanned 6 days. (The year prior, they ran the same deal but only for a 3-day window.)
Anticipated Deals: The brand will likely run another One, Get One 50% Off BOGO Sale. The sales window will likely be 3-7 days, starting shortly before Thanksgiving.
Last year, The Company Store offered a progressive sale for Black Friday and Cyber Monday. 15% off purchases of $100+, 25% off purchases of $225+, or 30% off purchases of $300+.
Anticipated Deals: The retailer will likely have a similar progressive sale, ranging from 15% to 30% off based on total purchase order. The sale will likely start the week of Thanksgiving and run at least 10 to 14 days. Shop The Company Store.
CRATE AND KIDS (CRATE AND BARREL)
Crate & Kids does offer savings that they tout as “Black Friday” deals. Over the past couple of years, the deals have been less generous. They may play up their pre-existing clearance merchandise as “Black Friday” deals. Last year, Crate & Kids diff offer 50% off a number of toys and furniture items though.
Anticipated Deals: Crate & Kids will have promote some merchandise as “Black Friday” or “Cyber Monday” sales, but it may be the same “sale” price as it was in the weeks and months prior. Certain toys and houseware items may be 30% to 50% off for a short window of time. Shop Crate and Kids.
J. Crew offers good sales on their classic clothing. Last year, J. Crew offered 60% of on-sale styles, plus 40% off almost everything else. The year prior, the retailer offered 50% off your entire purchase.
Anticipated Deals: Based on recent years, look for savings of around 50% off your purchase. There may be an additional markdown for clearance and sales items and there may be some exclusions. Shop Crewcuts.
Crocs clogs are as popular as ever. Crocs also sells socks, sandals, wedges, sneakers, boots, and flats too. They even sell high-quality shoes specifically designed for healthcare professionals.
Anticipated Deals: Based on last year’s promos for Black Friday and Cyber Monday, expect to see 50% off savings on select styles and colors. Shop Crocs now.
CUDDLE AND KIND (CUDDLE + KIND)
Cuddle and Kind is the adorable, Oprah-loved brand of stuffed animals or “stuffies”. The brand sells fair trade made dollars that are on a mission. With the purchase of every stuffed friend, 10 meals are given to a hungry child.
For the past two year years on Black Friday, Cuddle + Kind offered 15% off sitewide and gave away 20 free meals with the purchase of each stuffie.
Anticipated Deals: For Black Friday this year, I would expect a similar promotion. Note that you can save 20% with this referral link for Cuddle and Kind which is a slightly better deal. Shop Cuddle and Kind.
Farfetch carries a number modern luxury brands for men, women, kids, and babies. Some of the children’s designers you’ll find on Farfetch include:
- The Animals Observatory
- Bobo Choses
- Emile et Ida
- Mini Rodini
- Scotch & Soda (Scotch and Soda)
- Stella McCartney Kids
- Tartine et Chocolat
- Tinycottons (Tiny Cottons)
In recent years, the Farfetch Black Friday has been for an extra 20% to 30% off items on sale. Last year for Black Friday, a number of pieces were also on sale for 50% off.
Anticipated Deals: This year, Farfetch will likely offer an extra 20% to 50% off select brands and styles. Shop Farfetch.
Fat Brain Toys has high-quality toys for babies and children of all ages, including balance boards, wooden trains, and science kits.
Last year, Fat Brain Toys had a flash sale with select items up to 70% off. In the previous year, the retailer offered 20% to 25% off your entire purchase.
Anticipated Deals: This year, expect to see select toys on sale for 30% to 70% off. Shop Fat Brain Toys.
Figge sells gorgeous, high-quality clothing that has a vintage cottage feel. The brand sells soft and playful dresses, skirts, tops, bottoms, and rompers in organic cotton, linen, gauze, and knit fabrics. Signature Figge patterns include ticking, plaid, patchwork, gingham (vichy), and vintage floral prints.
Off As a slow-fashion brand, Figge has had Small Business Saturday sales in the past.
Fin & Vince clothing is built for collecting memories, a perfect tie-in to the holiday season.
For the Fin & Vince Black Friday event last year, they offered an early bird Black Friday sale. Starting November 20th, shoppers could save 20% off their purchase with the code JOY. Then on nsBlack Friday through Cyber Monday, the holiday promotion offer shoppers 20% off sitewide with the code BLACK20.
Look for a 20% off Black Friday sale this year for Fin & Vince, and probably an early bird sale too.
FINN + EMMA
Finn + Emma sells organic baby and toddler apparel, gear, toys, and gifts.
Anticipated: Look for a Finn and Emma sitewide sale. The retailer offered 20% off sitewide for its Black Friday and Cyber Mondays sales events last year.
For the Freshly Picked Black Friday Sale last year, shoppers saved up to 35% off their entire purchase. The sale ran from Tuesday November 24th (two days before Thanksgiving) through Cyber Monday. Shoppers saved 20% to 35% based off of total spend.
Anticipated Deals: For Black Friday this year, we expect to see a similar tiered percentage off sale and a sales window of 5-7 days.
Frugi is an award-winning, organic children’s brand known for its playful, high-quality clothes and their mission to put People & the Planet First. Frugi prints, dyes, and fabrics are all sustainable and eco-friendly. Many garments are reversible and interactive. Clever features increase a garment’s versatility and engage little fingers and minds.
For Frugi Black Friday last year, they offered free delivery and free returns on all full-priced products, and they pushed their sales section hard. (Their sales section is up all year.)
In previous years, Frugi had more generous deals and offered 25% off sitewide deals for Black Friday. Then, Frugi’s Black Friday savings were the best you’d find all year.
Anticipated Deals: It’s hard to predict what the deals will be, given supply chain and shipping challenges and that we’re on the cusp of a recession. There’s still a 10% off Frugi discount for your first order. Snagging that 10% and getting a shipping promo may be the best deal available.
GAP has major Black Friday deals for Black Friday and Cyber Monday.
Last year, shoppers saved 50% off their entire purchase sitewide for the Gap Black Friday purchase. The sale ran for several days, and on Black Friday proper (the day after Thanksgiving), Gap shoppers saved an additional 10% off their purchase on top of the 50% off sale. Expect similar 50% off savings this year from the Gap.
Anticipated Deals: Look for savings of 50% to 60% off your entire purchase sitewide and storewide. Deals will likely kick off in mid-November and run past Cyber Monday. The best day for deals will probably be the day after Thanksgiving up until 10 am or until noon. Shop Gap.
GO GENTLY NATION
Go Gently Nation sells beautiful, heirloom clothing for babies, kids, and moms. Soft organic knits and cottons, linens, and prairie-inspired colors and prints are characteristic of the brand. I especially love their sweatshirts, culottes, and dresses. They also sell a large selection of artisan quality toys and nursery gear.
Last year for Go Gently Nation Black Friday, the retailer had a 20% off sitewide sale. A promo code was required.
Anticipated Deals: This could go a couple of ways, since Go Gently Nation is a slow-fashion brand. There could be a Black Friday sale of around 20% off sitewide, a Small Business Saturday Sale (with savings around 20%), or the retailer could offer a combined promo with other slow-fashion brands. Shop Go Gently Nation.
Goumi Kids sells my favorite baby sleeper ever. It has possibly the softest material of any sleeper I’ve ever tried, and comes with reinforced knees, and cuffs you can easily fold down for mittens and booties. And the brand Goumi Kids is co-founded by an Asian woman which I love.
Last year for Goumi Kids Black Friday, Goumi offered a discount of 15% off purchases of 5+ items. A referral invite (to save $40 off $80+) is still a better deal – and I’m jealous I can’t get that $40 off.
Anticipated Deals: We expect to see a percentage off your total purchase around 15% to 20% off. You may need to purchase a minimum number of items to get the discount. The discount is not likely to reach 50% off, so using this Goumi Kids referral link is still a better deal (unless you will be spending around $200 or more.
The Gus and Steel Black Friday sale last year was a generous 30% off your entire purchase one day only the day before Thanksgiving. For the first few hours of the sale, you could save 40% off. The year prior it was a 25% off sitewide sale.
Anticipated Deals: We expect to see a discount of around 25% to 35% off your total purchase. Shop Gus and Steel.
The H&M Black Friday Sale over the past couple of years was 30% off everything.
Anticipated Deals: Expect sitewide and storewide savings of 30% off. Shop H&M.
In recent years, sales and discounts have not been as generous at Hanna Andersson. Last year the retailer offered 40% off absolutely everything, and an additional 10% off for their Cyber Monday Sale. The year before, Hanna Andersson had slightly better sales (including 50% off all family pajamas).
Anticipated Deals: Hanna Andersson will likely offer a 40% off sitewide sale. There may be restrictions on final sale items. Shop Hanna Andersson.
The Canadian retailer has high-quality pajamas, boots, outerwear, and other kids’ apparel. Last year for Black Friday, Hatley offered 50% off sitewide and the sale kicked off on November 25th. The year before, Hatley offered 25% off regular price items and an extra 20% off sale items.
Anticipated Deals: This year for Black Friday, Hatley will likely offer 25% to 50% off sitewide. If the discount is on the lower end, there will probably be an extra percentage offered on sale items.
HOUSE OF KIDS
Last year, House of Kids offered Black Friday deals up to 50% off. Throughout a long holiday sales window, House of Kids rotated their featured deals by brand or category. One promo, for example, was 30% off all footwear.
Anticipated Deals: Likely there will not a blanket percent off sale site-wide, but there will be deals on certain brands and or categories. The lineup is likely to rotate throughout a prolonged sales window.
A thoroughly British brand of boots (worn by the Royal Family). Since 1856, Hunter has delighted people with stylish and high-quality footwear to equip those “who dare to find their own path”. Hunter does offer Black Friday deals that kick off on or around Thanksgiving. In recent year, the retailer has offered up to 50% off select styles.
Anticipated Deals: Hunter will most likely offer a Black Friday promotion that kicks off on or around Thanksgiving. Look for generous savings off select styles. Clearance items may be an additional percent off.
Hugo Loves Tiki is modern, maximalist clothing line for modern babies and kids. Bold and playful prints and typography are trademarks of the brand. Some of my favorite clothes ever for Henry and Margot are from Hugo Loves Tiki: a green terry romper with picnic ants print, a PEZ logo fleece jumpsuit, and a soda-face print dress.
In recent years, Hugo Loves Tiki has offered Black Friday sales of 25% to 30% off sitewide for Hugo Loves Tiki and their other sister brands Banana Valentine and Romey Loves Lulu. Certain in-season items may have been excluded.
Anticipated Deals: Hugo Loves Tiki (HLT) will likely have a generous Black Friday sales event that kicks off close to Thanksgiving. Deals will probably extend to Banana Valentine and Romey Loves Lulu. New customers (to the Hugo Loves Tiki website) can use this HLT referral link to get $5 free. Shop Hugo Loves Tiki.
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ILLOURA THE LABEL
Illoura the Label The Label is a slow-fashion brand and has not had Black Friday or Small Business Saturday sales. The retailer does not run any promotions in November and December. (Some slow-fashion brands will do so and refer to the events as Customer Appreciation or Holiday sales.)
Anticipated Deals: None. Illoura The Label doesn’t do Black Friday. They do, however, have periodic sale events online. Last April, the retailer had a 20% off sitewide sale. And in April 2021, the retailer held a mid-year sale offering 40% off online with “new in” items excluded. Look for sales well into January or later.
Itti Kid sells eco-friendly, unisex, organic children’s clothing and toys from Scandinavia. Brands include Maileg Mouse, Duns, Villervalla, Moromini, Alba of Denmark, and Maxomorra.
Last year for Black Friday, Itti Kid offered 50% off its Black Friday collection which featured over 1,000 items (toys, apparel, accessories).
Anticipated Deals: Itti Kid will likely have a Black Friday collection of select items for 40% to 50% off. The retailer may refresh or update it Black Friday collection throughout the holiday sales season.
Jamie Kay is a New Zealand brand that produces outdoorsy vintage-inspired clothing for babies and kids. Obsessed is a word that gets tossed around too easily, but I’ll say it. I’m obsessed with Jamie Kay leggings and sweatpants and joggers (Morgan pants). They feel like butter.
Last year, Jamie Kay had an epic Black Friday sale. Hundreds of items in the Black Friday collection were on sale for only $7. In the two years prior, Jamie Kay Black Friday was around 40% off sitewide.
Anticipate Deals: Jamie Kay has been increasingly offering sales collections where featured items are marked down. Jamie Kay will likely have a Black Friday sales collection with items priced at 50% off or even better. The sales window to get the best deals will likely be short (i.e. 12-24 hours) and many items will sell out quickly. For Cyber Monday, Jamie Kay may offer 50% off select spring collection items or swimwear. Shop Jamie Kay.
Based on Janie and Jack Black Friday sales in recent years, including 2020 and 2021, expect to see sitewide sales of 30% off. There may even be some 70% markdowns. Historically, the Black Friday event is short and sweet. It’s a 2-day affair that starts online on Thanksgiving and ends the day after – when goods sell out. Shop in store locations or JanieandJack.com.
Anticipated Deals: Expect a sitewide sale of around 25% to 30% off. Shop Janie and Jack.
JAX + LENNON
In past years, Jax + Lennon has had fantastic Black Friday sales. This year should be no different. Last year Black Friday had a progressive sale of 10% to 25% off your purchase based on total spend.
Anticipated Deals: Jax + Lennon will likely offer a Black Friday sale of some sort. Last year, the retailer was still planning its sale in October (an insider told me there would be a sales event of some kind but they were working on details). It could be a progressive sale again, or they may choose to offer a Black Friday collection of select goods marked down.
Joah Love Black Friday deals are quite generous. Joah Love is known for clothes with a beachy retro vibe, super-soft knits, hoodies, joggers, tie dye and camo prints, and for making stylish and comfy face masks that kids love to wear. Joah Love is a women-owned business.
Last year, Joah Love held a 40% off sitewide sale. In previous years, Joah Love offered BOGO 50% off savings.
Anticipated Deals: Joah Love will likely have a 40% off sitewide sale or a BOGO 50% off. Shop Joah Love.
Joules is another glorious British fashion brand, similar to Mini Boden but with an aesthetic that is bit more British countryside than London Tate Modern.
Last year for Black Friday, Joules had a sitewide sale of 25% off everything plus 60% off select styles. In years prior, the Black Friday deals were 30% off.
Anticipate deals: We expect Joules will likely offer 25% to 30% off sitewide. The retailer may offer additional discounts on clearance items. Shop Joules.
Anticipated deals: June and January Black Friday deals will likely be savings of 25% to 50% select items. Sitewide sales are uncommon but you can save 15% off with a referral link. Shop June and January now.
Last year Kate Quinn held a “Yard Sale” with select items on sale for $1 to $3. It featured popular bubble rompers and dresses for around $10.
In the year prior, Kate Quinn ran 12 days of deals. The year before that, Kate Quinn offered 60% off sitewide and an additional 10% off select merchandise.
Anticipated Deals: Kate Quinn will have some sort of Black Friday sales event, but the retailer likes to change things up. Anticipate select apparel and accessories will be discounted by 60% or more.
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Keep Nature Wild sells clothing and gear for kids, adults, and pets to go explore the wild.
Their tanks, tees, hoodies, and beanies are especially popular. The modern typography and modern designs are a bit like Tenth & Pine mixed with The Bee & the Fox. Their “Wild Child” and “Force of Nature” tees and onesies for littles are especially rad.
Last year, the retailer had a 50% off sitewide sale for Black Friday.
Anticipated deals: Look for a sitewide sale of around 50% off. Shop Keep Nature Wild.
KicKee Pants is known for its super-soft, bamboo sleepers, pajamas, blankets, and casual apparel separates.
Last year, KicKee Pants had select deal categories offered in 1-day windows. (For example, for November 26th only the retailer offered 30% off select bedding and blankets.) The year prior, KicKee Pants had markdowns ranging from 20% to 80% off. Older lines were more heavily discounted.
Anticipated Deals: We definitely expect a KicKee Pants Black Friday sale. A flat, sitewide savings seems unlikely. Look for the retailer to discount specific lines or prints by at least 20% and additional markdowns on clearance merchandise. Shop KicKee Pants.
KID MADE MODERN
Kid Made Modern sells art, craft, and DIY kits for kids of all ages.
Anticipated Deals: We expect a Kid Made Modern Black Friday sale offering a percentage off your total purchase. Last year, Kid Made Modern offered 30% of sitewide and free shipping on orders of $100+.
For the Kyte Baby Black Friday Sale last year, the brand ran some stunning promotions staggered over several days.
Both my kids (first my daughter, then handed down to my son) have got a lot of wear out of our Kyte Sleep Walker Bag (TOG 1.0). It’s a zipper down sleep bag, but it has feet for crawlers and walkers. We are now on our sleep walker’s fourth year of wear, and I still think it looks great.
Anticipated Deals: Kyte Baby will likely have a Black Friday and Cyber Monday sale. Last year, there were sitewide markdowns and a gift card promotion (buy a $100 gift card, get a free $25 gift card). The year prior, there was a multi-day sales event with 20% off a different featured item every day. For Black Friday this year, we expect to see markdowns off select items and a gift card sale to drive future sales. Shop Kyte Baby now.
In recent years, LL Bean Black Friday deals have ranged from 15% off to 25% off sitewide. Deals have started on Thanksgiving or the day after and ran through Cyber Monday. Last year, however, LL Bean offered 15% off of their Wicked Good Slippers and NO OTHER deals for Black Friday. This may have been related to supply chain and shipping logistics.
Anticipated Deals: With an economy slowdown, LL Bean will likely feel compelled to offer promotions on a wider range of goods. Still too soon to guess what the retailer may offer in the way of seasonal sales. Bookmark this page and check back. Shop LL Bean.
L’Amour Shoes feature gorgeous leather T-straps, Mary Janes, sneakers, flats, and boots with a wide toe box. This brand fits my wide foot kids so well. And the Mary Jane bottoms are playground tough. Last year, L’Amour ran an early Black Friday sale. L’Amour offered 15% off 1 pair of shoes, 20% off 2 pairs of shoes, or 25% off 3 pairs of shoes. Shop L’Amour Shoes.
Get $10 off your order with a L’Amour Shoes promo code. Visit the retailer through this referral link to get $10 off.
Anticipated Deals: L’Amour shoes will likely offer 15% to 30% off your purchase. It may be progressive (buy more, save more) or a flat rate. Shop L’Amour Shoes.
L’ovedbaby clothing offers gorgeous organic basics for babies and kids in a jewel-toned earth palette. The style aesthetic is retro urban cottage Los Angeles chic. Most baby garments are gender neutral with clean, minimal lines. Last year, L’ovedbaby offered 50% off past-season merchandise. In the year prior, they offered 20% to 40% off organic basics.
Anticipated Deals: There will be some sort of L’ovedbaby Black Friday sale – that seems clear. It will either be a percentage off a certain category of newer merchandise or an additional savings off past-season inventory, or a combination of both. Shop L’ovedbaby.
Lakeshore Learning Black Friday deals have not yet been announced. But based on their Black Friday sales events over the past two years, we do have a good idea of what’s around the corner. Lakeshore Learning generally does progressive savings. The more you spend, the higher percentage of savings you can get. Other the past two years, Black Friday savings were $10 off purchases of $50+, $15 off $75+, or $25 off purchases of $100 or more.
Anticipated Deals: Lakeshore Learning Black Friday will likely be another progressive sale. The more you spend, the more you save.
Lali makes “playfully inspired clothing for little darlings”. This brand is a women-led collective, offering beautiful clothing rooted in “historic tradition.” As a fair trade, sustainable brand, Lali Kids has very few promotions. Lali Kids encourages thoughtful and ethical consumption of fashion.
Anticipated Deals: We do not anticipate any Black Friday promotions or other sales events taking place during the traditional holiday shopping period. Many stockists who sell the label do offer Black Friday promotions to shoppers, including Maisonette, Junior Edition, Mini Ruby, and Bohemian Mama.
Land’s End Black Friday sales have a reputation for being generous. (Last year I got my husband a long-sleeve silk tee for $34.97. It was a killer deal.) Savings are typically 50% to 70% off sitewide with a promo code required. (The promo code is wallpapered all over the website and impossible to miss.)
Anticipated Deals: Last year for Black Friday, Land’s End offered 70% off sitewide. Expect 60% to 70% off sitewide this year.
LE PETIT ORGANIC
Le Petit Organic sells clothing, toys, and nursery gear for babies and children. Last year, the retailer offered 10% off full-price items (sitewide) or an additional 25% off all sales items.
Anticipated Deals: There will likely be some sort of Black Friday promotion this year – likely 10% to 15% off your total purchase and an additional savings off of on-sale merchandise.
LES COYOTES DE PARIS
Les Coyotes de Paris is an environmentally friendly luxury brand that produces ultra-cool, high-quality clothing for girls and teens age 10-18.
Anticipated Deals: In past years, Les Coyotes de Paris has had 20% off sales for the weekend of Black Friday. There may be a 3-day sales event this year that runs from the day after Thanksgiving through Monday.
LIBERATE YOUR BOOKSHELF
Liberate Your Bookshelf is a local, small-business owed book store. Last year they offered a 20% off sale for Black Friday.
Anticipated Deals: Look for a similar Black Friday markdown of around 20% off this year.
Liewood creates irresistibly beautiful toys, outerwear, and home products for the modern family. Soft textiles are organic and sustainable. Liewood has everything your child needs for sleeping, eating, and playtime – and all the gear they need to splash in puddles and run through sprinklers.
Liewood doesn’t do Black Friday. A few years, they dubbed the day after Thanksgiving “Do Good Friday”. That year, Liewood collaborated with Global Climate Institute in Zambia, Africa to plant trees and combat climate change. When shoppers who purchased a product with a tree label, a portion of the sale went to planting a tree.
Anticipated Deals: Liewood itself will not be running a Black Friday promotion unless the brand has changed its position on conscious living. A number of stockists who carry the Liewood brand do offer Black Friday promotions. Among these brands are Babyshop.com, Alex and Alexa, Scandiborn, and Smallable.
Expect solid Little Bipsy Black Friday deals. Over the past two years, the Black Friday promo started several days before Thanksgiving and offered 25% off the entire site.
Anticipated Deals: For Little Bipsy Black Friday this year, expect a sitewide sale of 20% to 30% off that starts at least 5 days before thanksgiving. Shop Little Bipsy.
LITTLE GREEN RADICALS
Little Green Radicals is quite similar to Frugi – organic clothes that are playful and super high-quality. All clothing is 100% organic and fair trade. Last year, Little Green Radicals offered 15% off 2 items or 20% off 3+ items.
Anticipated Deals: Little Green Radicals Black Friday Sale this year will likely be a progressive sale with savings of 15% to 25% off based on total purchase amount or total number of items purchased.
LITTLE KIWI CO.
Little Kiwi Co. is a New Zealand based retailer that sells clothing for babies, toddlers, and children. The retailer sells Australian and New Zealand clothing brands like Millk, Illoura The Label, Jamie Kay, and GROWN.
For last year’s Little Kiwi Co. Black Friday, the retailer offered a progressive sale. Shoppers saved 25% to 40% off their total purchase based on the total order amount. (A purchase of $301+ was needed to unlock a 40% discount.)
Anticipated Deals: Little Kiwi Co. will likely have a generous Black Friday sales event this year. Expect savings of 20% to 40% off with savings discount tied to total purchase spend.
LITTLE ROAD CO. (formerly LULU + ROO)
Last year Little Road Co offered 30% off your entire purchase with the code LIVE30. The year prior, Little Road Co. Black Friday was a little sweeter — the retailer offered 40% off sitewide.
Anticipated Deals: Lulu + Roo will likely have a Black Friday Sale this year. The discount will likely be 30% to 40% off sitewide.
Little Wedgies is a small, family-run business. All products are made in the US, stitched by ultra-cool dad, Lucas. The retailer sells cozy hoodies, joggers, rompers, shorties, tees, tanks, and other casual separates. The style and quality is quite similar to Childhoods Clothing or Gus + Steel.
In past years, Little Wedgies has run sitewide Black Friday sales for 30% off your total purchase and an extra discount off past-season sales items.
Anticipated Deals: Expect a Little Wedgies Black Friday Sale of 25% to 35% off your total purchase and an extra discount on past-season merchandise (discount of around 50% off total).
Lola and the Boys
Lola and The Boys is a fearless, spunky fashion label that sells bright, playful clothing kids love to wear. For Black Friday, Lola and The Boys has had sitewide sales of 30% off over the past couple of years. Before that, we’ve seen savings as high as 40% off.
Anticipated Deals: Lola + The Boys will most likely have a Black Friday sales event, with discounts around 30% to 40% off. The sale will likely start close to Thanksgiving and run for at least 3-5 days.
Expect Black Friday deals of 25% off your purchase for the Lovelane Designs holiday sale. Based on last year, expect the sale to kick off the Monday or Tuesday before Thanksgiving.
Lovevery is a monthly toy subscription kit for babies, toddlers, and pre-schoolers. From birth to age 4, the kits contain all the toys you’ll ever never need to play and bond with your child. Subscriptions to Lovevery start at $36 per play kit, or you can buy a one-time play kit at a higher cost.
Anticipated Deals: Last year, Lovevery offered $30 off its popular and stylish play Gym. This year, we anticipate savings off of the Play Gym or a discount off 3-month or 6-month subscription. Shop Lovevery.
Maileg is a Danish brand that creates the most exquisite children’s toys. Beautifully crafted, the toys are full of innocence and whimsical charm and modern appeal. You’ll find the Maileg Mouse and dollhouse inside even the the most minimalist of nurseries and playrooms.
Maileg has had Black Friday promotions before. These generally feature a line-up of select merchandise that is discounted by varying amounts. Last year, Maileg did not offer a discount for Black Friday. Instead the retailer chose to celebrate the “Season of Miracles”. A portion of all purchases was donated to the International Rett Syndrome Foundation.
Anticipated Deals: It’s unclear if any sales promotions will figure into Maileg’s marketing this holiday season. A number of stockists who carry Maileg do offer Black Friday promotions. Some of these retailers to shop for Maileg discounts include: Maisonette, The Tot, and Norman & Jules.
Maisonette is an online retailer selling toys and trendy clothing for babies, kids, and moms. Last year Maisonette offered a sitewide sale of 10% to 20% off based on total order amount. Additionally, over 15,000 items were priced at 30% off.
Anticipated Deals: For the Maisonette Black Friday Sale this year, expect a progressive sale. We are anticipating deals of 10% to 25% off your order based on total purchase amount, and extra savings off of clearance items. Shop maisonette.com.
This Spanish brand has always had lots of stylish options for teens and kids 5Y and bigger, but now Mango has baby and toddler clothing too. Many pieces are eco-friendly or organic. For Black Friday last year, Mango had over 1,000 items priced up to 50% off. The year prior, Mango offered 30% to 40% off all orders with the savings percentage based on the total order amount.
Anticipated Deals: For Mango’s Black Friday sale this year, expect a progressive sale with savings of 25% to 50% off based on total spend. While many retailers have shifted to discounting select items as part of a Black Friday collection, with the economy slow-down retailers want to encourage extra spending. Shop Mango.
In recent years, Mebie Baby has offered 20% off your total purchase during the week of Thanksgiving. Last year Mebie Baby offered 20% off sitewide.
Anticipated Deals: Expect a Black Friday promotion of at least 20% off sitewide. The discount may be a bit more generous this year though.
Melissa & Doug Black Friday deals are historically quite spectacular. In recent years, Melissa & Doug has offered pre-Black Friday sales events as early as October (offering around 25% off). Black Friday deals typically span 12-14 days and offered 30% off savings or BOGO’s (Buy One Get One 50% off).
Anticipated Deals: Melissa & Doug will likely have a pre-Black Friday sales event before Halloween and a Black Friday sale (starting the week before Thanksgiving) with discounts around 30% off.
Meri Meri creates everything fun for life’s celebrations, including dreamy, dress-up clothes, dolls, party decoration kits, stationery, paper art, and heirloom quality children’s gifts. Everything is artistically stunning and full of vintage charm.
Meri Meri has done Black Friday promotions. The retailer has offered 20% to 25% off merchandise in recent years. For some promotions, the discount has been extended exclusively to holiday merchandise.
Anticipated Deals: Meri Meri may have a Black Fridays sales event this year. Any promotion would likely kick off on Thanksgiving or the day after and run through Cyber Monday. Discounts would likely range from 15% to 25% off with certain categories or items excluded. A number of stockists who carry Meri Meri do offer Black Friday promotions. Some of these retailers include: The Tot, Maisonette, Burke Decor, and Amazon.
See Stride Rite
Mikoleon is another brand that encourages thoughtful, purposeful consumption of high-quality shoes and apparel and they are not into the overconsumption chaos of Black Friday. Last year, Mikoleon did offer sitewide savings of 10% to 20% off (based on total purchase amount) and reminded customers to shop small and support small business owners.
Anticipated Deals: Mikoleon will likely have a holiday promotion that they tie to Small Business Saturday. While Mikoleon is a slow-fashion brand, it is a business facing economic downturn. It will want to take advantage of holiday spending to stay afloat.
Milk Bots is known for its generous Black Friday sales. In recent years, Milk+Bots has offered up to 30% off select brands with sitewide discounts starting at 15% off. Free shipping is typically offered at lower sales thresholds. Shop Milk+Bots online.
Anticipated Deals: Based on Milkbots Black Friday Sale last year, expect to see 30% off select brands and an extra 25% to 50% off clearance items.
Some of the brand that will likely be discounted around 30% off:
- Rylee + Cru
- Quincy Mae
- Konges Slojd
- Louise Misha
- Tiny Whales
- Yoli + Otis
- Jamie Kay
- Fin & Vince
- Oeuf NYC
- Bobo Choses
- Gray Label
- Bandy Button
- Gardner and the Gang
- Hugo Loves Tiki
- Romey Loves Lulu
- Illoura the Label
As an ethical, slow-fashion brand, based in Australia, Millk has not run Black Friday promotions. In June 2022, the label did have a mid-year sale with sitewide discounts of 30% off.
Anticipated Deals: No Black Friday deals for Millk are anticipated. If anything, Millk may have a Small Business Saturday promotion, but it will not be hoard-worthy deals.
Mini Mioche is a sustainable and ethically made for babies and children age newborn to 12 years. The brand focuses timeless fashions that are organic and super-soft. Everything is made in Canada, including the custom fabrics that are knit and tied in Toronto.
Mini Mioche has had a complicated on-again, off-again relationship with Black Friday. Last year, Mini Mioche joined forces with other small Canadian businesses to celebrate Black Friday. Mini Mioche and other participating sustainable brands donated a large portion of their sales to support blue ocean conservation initiatives.
Anticipated Deals: Mini Mioche will almost certainly again be participating in Blue Friday for Black Friday this year. It is possible that Mini Mioche will offer a sitewide discount in addition to donation of a portion of its sales to Blue Friday ocean conservation initiatives. Here’s a referral link to Mini Mioche to save $10 off your first purchase. Shop Mini Mioche.
See Boden in B’s on the list.
For the Black Friday Minnetonka Moccasins event, expect 25% off sitewide savings. Even best-selling styles that never go on sale will likely be discounted again. In recent years, Minnetonka Moccasins has kicked off its sale a few days before Thanksgiving.
Anticipated Deals: Expect a Minnetonka Moccasins Black Friday Sale this year that kicks off the Saturday or Sunday before Thanksgiving. Savings will likely be at least 25% off. Shop Minnetonka Moccasins now.
Over the past several years, Misha & Puff has not held Black Friday specific promotions. Misha & Puff encourages consumers to buy garments and shoes sparingly, and of long-lasting quality. They firmly discourage overconsumption.
That said, Misha & Puff has held a 20% off sale for everything kids beginning on January 5th. It’s likely that Misha and Puff will hold a post-holiday sale this year in late December or early January. We’ll let you know here once we’ve got the scoop!
Monica and Andy sells soft organic essentials for babies and kids. This includes casual separates, pajamas, and the twirliest of twirl dresses. Monica and Andy is one of the more affordable organic brands you’ll find and its end of season clearance discounts run deep. Monica and Andy is also one of the few brands that offers plentiful stylish options for preemies and newborns.
Anticipated Deals: Monica and Andy will likely have a Black Friday sales event that kicks off on Thanksgiving or the day after. Many items (especially holiday) are likely to be discounted and there will likely be lower free shipping minimums. Shop Monica and Andy.
Native Shoes Black Friday sales are generous. In recent years, Native Shoes has offered 50% off select styles for its Black Friday promotion.
Anticipated Deals: Natives Shoes Black Friday Sale will likely bee 50% off select styles, if not sitewide. While you’re waiting for Native Shoes Black Friday, you can shop Native Shoes Last Chance Deals starting at $14.
This high-end shopping mecca celebrates Black Friday in a big way. The retailer offered up to 50% off select brands items for Black Friday last year, as well as an additional 20% off many on-sale items. There was also a $60 bonus note promo. There will likely be similar Black Friday deals this year.
Nordstrom is my go-to place when I want to shop for stylish and unique children’s clothing. Nordstrom is a fabulous store to shop for their own in-house labels and for other brands. I have found Mini Boden clothes there cheaper on Nordstrom racks than what was offered on the Boden website. And if you happen to find an item at Nordstrom that the brand is selling for cheaper on their own website, Nordstrom will match the price.
Here are some of the children and baby brands to check out when you shop Nordstrom Black Friday.
- Boden (Mini Boden, Baby Boden)
- Andy & Evan
- See Kai Run
- Kissy Kissy
- Miles Baby
- Stride Rite
- Magnetic Me
- King + Lola
- Lilly Pulitzer
- Vineyard Vines
- Oliver & Rain
- Open Edit
- Rags to Raches
- Posh Peanut
- Tenth and Pine
- Tiny Whales
- Psycho Bunny
- Tucker + Tate
- Tom & Teddy
The Northface sells super high-quality outdoor gear for men, women, kids, and babies. Their jackets and beanies are especially beloved.
Anticipated Deals: The Northface Black Friday Sale will offer 30% to 40% off select merchandise, including many in-season styles. Shop Northface.
In recent years, Oeuf NYC has held generous 30% off sales in October and/or November. Discounts have included current fall and winter collections with a long sales window.
Anticipated Deals: Oeuf will likely offer 30% off their fall and winter lines with a 7 to 10 day sales window. Their promo will likely go live in mid to late October.
For the sustainable-minded shopper, Old Navy does offer some eco-friendly clothing and organic clothing in its fashion line-up. Old Navy has generous Black Friday sales events: pre-Black Friday, Black Friday, and Cyber Monday deals line the weeks of November and December. Deals are typically 40% to 50% off with doorbusters starting around $2.
Anticipated Deals: For Black Friday, Old Navy will have a long sales window. Expect a 3-5 day pre-Black Friday sales event with deals around 40% to 50% off. For Black Friday, expect doorbusters from $2 and savings of 50% to 60% off sitewide. The Cyber Monday Sale will mirror Black Friday deals but be slightly less generous. Shop Old Navy.
Olivia J. sells super quality knit tights, knee-high stockings, and socks for the whole family. Last year, the retailer offered a 20% off sitewide sale with the code THANKFUL.
Anticipated Deals: There will likely be an Olivia J. Black Friday Sale this year with a sitewide savings at or around 20% off.
Olli Ella sells Dinkum dolls! (We have one; I found one a cuddly, baby doll that resembles my half-Asian, half-Caucasian babe.) The retailer sells adorable dolls, cuddlies, accessories, wood toys, and other play things. The retailer also has baby gear, home decor, and gorgeous women’s clothing.
Anticipated Deals: Like Black Friday last year, we expect to see a 25% off sitewide for Black Friday at Olli Ella. You may have to sign up for the newsletter before the sale to get access. (Go get on their newsletter mailing list now!)
Pact Organic sells organic clothing for babies, kids, adults, and pets. Their line of organic, sustainably clothing is relatively affordable. It’s not ground-breaking style, but it PACT does boast some well-made, eco-friendly garments that are good for the earth and your bottom line.
Anticipated Deals: PACT Organic has had Black Friday promotions in the past, offering markdowns around 20% to 25% off sitewide. If there is a Pact Black Friday sales event, it will likely start on or around Black Friday and end the following Monday. Shop PACT Organic.
T-shirts, tops, pants, dresses and separates with fun designs and colors that are built for exploring STEM and the outdoors.
Anticipated Deals: For the PEEK Black Friday Sale, we anticipate savings of up to 50% off sitewide. Plus get an additional $10 off with PEEK Referral Link.
In recent years, Pehr has offered a sitewide sale of 25% off for Black Friday. Last year, the Black Friday Sale opened one day sooner (November 24th) for Pehr insiders (newsletter subscribers). For the general public, deals were available on November 25th.
Anticipated Deals: For Pehr Black Friday, the retailer will likely offer 25% off (or more) sitewide with Pehr insiders getting early access. Shop Pehr now.
Petit Bateau is French for “Little Boat”. Since 1893, Petit Bateau has created stylish clothing for the whole family. It has a distinctly Brittany French coastal feel.
Although Petit Bateau is French, the label is all-American when it comes to Black Friday. In recent years, the retailer has had sitewide savings of 40% to 50% off.
Anticipated Deals: Look for Petit Bateau to offer big savings that kick off a few days before Thanksgiving. Shop the US website or shop deals for the label on Melijoe, Ssense, Babyshop.com or upscale department stores.
Piccolina Kids has awesome, ethically-made toys, dolls, T-shirts, and other apparel that promote social change, equal rights, and girls and women in STEM. Their Trailblazer tees celebrate icons like RBG, Harriet Tubman, Amy Chow, and Jane Goodall.
Ethically made, Piccolina Kids a is a little pricey. But everything is very high-quality and Piccolina has discounts for teachers and educators.
Anticipated Deals: We expect savings at or around 35% off sitewide for Black Friday and Cyber Monday. The sales window will likely be at least 10 days long.
POLARN O. PYRET
Last year for the Polarn O. Pyret Black Friday sale, shoppers saved 20% off sitewide for Black Friday. Many specific categories (i.e. holiday wear) were on sale for deeper discounts.
Anticipated Deals: Expect sitewide savings of at least 20% off. There will likely be doorbusters or select categories on sale for 25% off or more.
If you haven’t checked out Pottery Barn Kids, you’re missing out. It’s not just elegantly adorable furniture and bedding: it’s cozy PJ’s and tea sets and plush stuffies and heirloom wood toys. It’s sheer enchantment.
Sales have not been as generous in recent years (gone are the days of 40% off sitewide sales on furniture), but with the economy slowdown, that could change this year. Last year, Pottery Barn offered 60% off select merchandise for Black Friday and Cyber Monday. (Most of it was the same clearance merchandise marked 60% off well before November.)
Anticipated Deals: Pottery Barn Kids will go hard on promoting its clearance items. The retailer may offer select category sales (i.e. holiday goods) and free shipping on lower purchase totals. Shop Pottery Barn Kids.
Primary Black Friday sales are generous. Last year, Primary.com offered 30% off puffers and 40% off holiday PJ’s for its Cyber Sale. In the couple years prior, Primary offered 40% off savings sitewide for a weeklong Black Friday sale.
Anticipated Deals: Primary.com will likely offer 30% off or more your entire purchase, and they will likely extend its free shipping promotion. Make any purchase of any amount (even socks) during the holiday sales window, and get free shipping for the entire new year (starting January 1, 2023).
For Quincy Mae Black Friday, expect to see the sale kick off in mid-November. In recent years, Quincy Mae has offered savings of 20% to 25% off sitewide and extra savings off of sales merchandise. If it’s your first order, you can save $10 with a Quincy Mae discount code. (Visit the retailer through this link and provide your email to get the Quincy Mae discount code.)
Anticipated Deals: Quincy Mae will likely offer a sitewide sale of 20% to 30% your total purchase. There may be an extra discount off sales merchandise. Shop Quincy Mae.
RASHIDA AND NOAH
Rashida and Noah is a Northern Ireland based brand. They make exquisite clothing and knits for littles. The quality and styles remind me of Jamie Kay, Misha & Puff, and Soor Ploom. Everything is gorgeous.
Anticipated Deals: This Irish brand will likely pay a nod to Black Friday. Last year, Rashida and Noah offered 20% off your total purchase and we anticipate a similar discount this year. Shop Rashida and Noah.
Reima is a Finland based children’s brand on a mission for children to drop their phones and get outside and play. Reima products contain no harmful chemicals and they only partner with socially and economically responsible suppliers and production facilities. Many of their garments are recyclable like their mono-material jackets. They sell gear your kids need to get outside and play in snow, wind, rain, mud, sun, and more. This includes a number of t-shirts, shorts, and pants that are UPF and SPF rated.
Anticipated Deals: Reima may or may not have a Black Friday specific sale. If there is an event, it will be close to Thanksgiving and the retailer will likely offer special savings on a set of featured items.
Remie Girl offers simple, sweet twirly dresses, jumpers, and skirted leos for little girls. Last year, Remie Girl had an epic Black Friday sale offering 50% off nearly the entire site. The sale launched early on November 15th. A few years prior, Remie Girl had a 20% off Black Friday Sale that also kicked off on November 15th.
Anticipated Deals: Remie Girl will likely have a Black Friday sales event. Look for a generous sitewide discount of 35% to 50% off.
RIVET APPAREL CO.
In recent years, Rivet Apparel Co. has ran a Black Friday promotion. Last year, Rivet Apparel Co. offered a 30% off sitewide sale that ran from Thanksgiving through Cyber Monday.
Anticipated Deals: Expect a Black Friday sale at Rivet Apparel Co. this year. It will probably kick off on or close to Thanksgiving and run for 3-7 days. A sitewide discount of or around 30% off seems likely.
Roller Rabbit is an imaginative brand with playful, colorful prints that have international inspiration. The brand is centered around curiosity and the magical quest for joy. In recent years, Roller Rabbit has had sitewide sales of 30% off for Black Friday.
Anticipated Deals: For Roller Rabbit Black Friday this year, look for a sitewide sale of 30% off. It will likely kick off of on Black Friday or very close to Thanksgiving. Shop Roller Rabbit.
Ruggable does have Black Friday promotions. Last year the retailer offered 15% off sitewide, although in years prior Ruggable offered 20% off sitewide.
Live Now: Ruggable Black Friday sale. Save 15% off sitewide. Shop Ruggable.
Rylee and Cru is an artistic and imaginative children’s brand that sells classic clothes in flowy cuts and a whimsical feel. In recent years, Rylee and Cru has offered a 30% of sitewide promotion for its Black Friday Sale.
Anticipated Deals: Rylee and Cru Black Friday this year will likely be another 30% off sitewide promotion. Look for it to start on Thanksgiving (or shortly before) and to run through Cyber Monday. Shop Rylee and Cru.
See Stride Rite
Silly Silas is a Czech clothing makes adorable ribbed tights with braces or suspenders that look ultra-cute. The brand has run loads of fashion accolades and even been featured in Vogue.
Anticipated Deals: No anticipated deals for Black Friday, Small Business Saturday, or Cyber Monday.
Last year, the Danish brand Småfolk had a Black Week Sale. It encompassed Black Friday and Cyber Monday. The Småfolk Black Friday deals included sitewide savings of 30% to 60% off. We anticipate seeing similar deals this year!
Anticipated Deals: For the Smafolk Black Friday Sale, look for a weeklong sales event with 30% to 60% select styles.
Smartwool has the best wool socks and base layers. They look and feel soft as cotton – if not softer. There’s a reason their tagline is “Discover the magic of Merino.” Last year, Smartwool did not have a sitewide discount for Black Friday but it did offer a free gift (worth $25) on purchases of $99+.
Anticipated Deals: Smartwool may have a promotion for Black Friday, but it will likely be an extra discount off sales items or a free gift with purchase. Your best bet will probably be the 15% off your first purchase at Smartwool when you sign up for their mailing list. Shop Smartwool.
Soor Ploom is an heirloom-quality, slow-fashion brand that crafts clothes with nostalgic appeal. They encourage a less is more approach to your child’s wardrobe, buying fewer garments that are built to last – and be passed down.
Soor Ploom, nonetheless, has had Black Friday promotions in the past. The types of deals have been inconsistent, ranging with other small children’s labels to offer a giveaway to sitewide discounts. Last year, Soor Ploom offered a sitewide sale of 25% off that ran from Black Friday through Cyber Monday.
Anticipated Deals: Soor Ploom will probably have some sort of promotion that happens on or around Black Friday, but it may not be referred to as a Black Friday sale.
Spearmint Love sells cute clothing, accessories, and toys for babies and children, including many popular boutique brands.
Anticipated Deals: Spearmint Love will have a Black Friday sale that’s progressive – save a total percent off your purchase based on total spend. We expect it to start close to Thanksgiving.
See Stride Rite
Starry Knight sells handmade leather booties and moccasins for little, along with adorable wool slippers.
Anticipated Deals: Last year, the Starry Knight Black Friday Sale kicked off a couple days before Thanksgiving and there was a sitewide discount off your total purchase. Look for a similar promotion this year.
Couture style duds for kids, what’s not to love? Stella McCartney Kids clothing is stylish, playful, and graphical. Patterns and prints are colorful but not juvenile. The collection even features high-style Disney licensed garments with more unique Disney characters from vintage Disney films.
You can shop Stella McCartney Kids on a few online children’s retailers, but the Stella McCartney website has by far the best selection.
Anticipated Deals: According to Blacker Friday, last year Stella McCartney had a 40% off “Autumn/Winter Sale”. There will likely be a promotion or sale that takes place on or around Black Friday, but it may not be touted as a Black Friday promotion. Shop Stella Kids.
Stride Rite sells their signature sneakers (including First Walkers), boots, and dress shoes, along with a number of other brands including Sperry, Saucony, Keds, Merrell, and Hush Puppies.
Stride Rite is one of the few kids’ labels that offers wide width shoes for toddlers and kids.
Anticipated Deals: Stride Rite has regular sales events throughout the year, and discounts are especially generous for its Black Friday and Cyber Monday sales. Last year, Stride Rite offered major Black Friday savings. 100’s of shoes were priced at $17.95. Expect similar savings this year. Shop Stride Rite.
The Sunday Collective is a clothing brand inspired by all of the children in our lives. The brand aims to outfit children around the world so they can explore, discover and grow. Clothing has a timeless, colorful (not garish) retro movie sort of feel. Clothing has an effortless and joyful feel.
Anticipated Deals: No deals are anticipated for Black Friday, Small Business Saturday, or Cyber Monday. The brand has had semi-annual sales for 20% to 30% off. January, February, July, and August are better times to look for deals. Maisonette, a stockist carrying the brand, does have Black Friday deals and it’s worth visiting Maisonette.com to look for savings for The Sunday Collective for Black Friday.
Anticipated Deals: The Super Smalls Black Friday Sale this year will likely be similar to its promotion last year. Look for 20% off sitewide savings. Shop Super Smalls.
Tea Collection Black Friday deals are generous. Typically, they offer 100’s of garments at $15 and under. Last year the Black Friday sale launched several days before Thanksgiving.
Anticipated Deals: The Tea Collection Black Friday Sale will likely be a 10 – 14 day window with sitewide savings of 25% to 35% off. Shop Tea Collection.
Teeny Bee is a local children’s boutique on Selby Avenue in St. Paul. Teeny Bee sells toys, gifts, gear, and clothing for babies and kids.
Anticipated Deals: Teeny Bee will likely have a storewide or sitewide sale. Last year for Black Friday, the retailer offered 25% off.
Orthopedically correct shoes for littles that are comfy, stylish, and playful. They sell my son Henry’s favorite fuzzy lined high tops. (He wants to wear these All The Time.) Ten Little also has fantastic toys too.
Anticipated Deals: Last year, the Black Friday Ten Little Sale was a progressive savings promotion. The retailer offered 10% to 20% off your purchase based on total spend. We expect a similar promotion this year. You can save $5 with the Ten Little referral link.
In past years, the Tenth and Pine Black Friday Sale has been a multi-day event. Last year, Black Friday deals kicked off the Saturday before Thanksgiving. The FRIENDSGIVING SATURDAY sale offered sitewide savings of 20% off. The Black Friday Sale officially kicked off the Monday before Thanksgiving, with sitewide savings of up to 80% off.
Anticipated Deals: Tenth and Pine will likely have a generous Black Friday sale with a long sales window. The sale will likely kick off 3-7 days before Black Friday and last through Cyber Week. Deals will probably refresh every couple of days, ranging from 20% off sitewide savings to BOGO’s, to 50% off select categories. Shop Tenth and Pine.
The Simple Folk
The Simple Folk produces organic and high-comfort play clothes for wild-hearted, adventure-loving minimalists. Garments are timeless, sustainable, luxuriously soft, and ethically produced.
Anticipated Deals: No Black Friday promotions are anticipated for The Simple Folk. The sales event runs counter to their sustainable, small-batch production ethos. Maisonette does carry The Simple Folk and will offer a Black Friday sale. Check out Maisonette.com for Black Friday deals for The Simple Folk.
Threadfare is a children’s boutique that sells clothing, toys, and gear for eat, sleep, and play.
Featured brands include:
- Andy & Evan
- Angel Dear
- Green Toys
- KicKee Pants
- Kyte Baby
- lily & momo
- Manhattan Toy
- Me + Henry
- Meri Meri
- Natives Shoes
- Quincy Mae
- Rivet Apparel Co
- Rylee + Cru
- Sadie & Sage
- See Kai Run
- Tenth & Pine
- Tender Leaf Toys
Anticipated Deals: Threadfare Black Friday Sale this year will likely be generous. Last year the retailer offered 30% off apparel and shoes with the code THANKFUL. Shop Threadfare.
Always rad, never fake. Their tagline is a great representation of their kid-cool, laid-back skatepark styles. Tiny Whales has traditionally had generous deals over a multi-day window. Last year, Tiny Whales offered 35% off sitewide for Black Friday. A promo code was required.
Anticipated Deals: Tiny Whales will probably offer a Black Friday sale this year with messaging related to giving thanks. Expect discounts around 30% to 35% off sitewide. There may be doorbusters, a free gift with purchase, or extra savings on clearance apparel.
Toms traditionally has generous Black Friday deals that kick off early and run through Cyber Week. Last year, Toms offered 35% off sitewide. The deal kicked off before Black Friday and ran through Cyber Monday. Toms also offered 65% off select styles.
Anticipated Deals: Look for Toms to have a generous Black Friday sales event that spans 10-14 days. We anticipate seeing a sitewide discount for 30% to 40% off, with select items priced even lower. Shop TOMS.
Ugg Black Friday deals are pretty spectacular. This spendy, sheepskin brand doesn’t off run sales. (Although you can almost always find clearance markdowns on less popular shoes and seasonal styles.)
The holiday season is when Ugg shines. Black Friday deals as part of their “Cyber Closet” collection offer savings of 40% to 60% off footwear and apparel. In recent years, UGG has added new deals daily to its Cyber Closet.
Popular items like Ugg’s classic shearling boots and sheepskin accessories, sell out quickly. Make sure to move fast on the deals you want. Find deals in Ugg stores and online at Ugg.com.
You’ll also find major Ugg discounts and Black Friday savings at retailers who sell them.
Anticipated Deals: Look for Ugg to re-open its Cyber Closet for special deals for Black Friday through Cyber Monday. is open for its Cyber Sale. Featured items will be discounted by up to 60%. Shop Ugg.
This popular, minimalist Japanese fashion brand offers Black Friday savings. Last year, the retailer discounted 100’s of popular items for its Black Friday Arigato Sale. The year prior, Uniqlo offered 25% to 50% discounts on hundreds of featured items.
Last year, the retailer offered a whole week of savings with special markdowns on hundreds of items. Markdowns featured goods discounted from 25% to 50% off.
Anticipated Deals: Look for discounts (of varying amounts) on a collection of Black Friday items. IT seems unlikely the retailer will offer a sitewide discount. Based on recent years, look for the sale to last 5 to 8 days and to kick off on or close to Thanksgiving. Shop Uniqlo.
Unwrapped Life is an eco-friendly brand on a mission to prevent plastic bottle pollution.The retailer sells bar soap, bar shampoo, bar conditioner, bamboo accessories, recycled plastic accessories, bamboo wash cloths, and other related products.
Anticipated Deals: Last year the retailer offered sitewide savings of up to 50%. Look for a similar promotion this year. You can get an additional 15% off with this Unwrapped Life referral link.
Veja is a French footwear and accessories brand (that goes by Vert in Brazil). Veja was the world’s first sustainable sneaker brand with shoes made from high-quality recycled materials, organic cotton, and sustainably sourced leather. Ultra-stylish, flexible, and comfy, Veja brands are equally loved for their good looks and great fit.
Anticipated Deals: In 2018, the retailer decided to stop featuring Black Friday promotions to “get off the wheel of capitalism”. However you can shop up to 40% off sales twice a year during end-of-seasons sales. Stockists who carry Veja may offer Black Friday promotions, including Ssense and Farfetch.
Vineyard Vine deals for Black Friday this year have yet to be announced. Based on recent year Black Fridays, expect to see a 5-7 day event that starts the Tuesday before Thanksgiving – if not earlier. And the sale will likely wrap up at the end of day on the Sunday after Thanksgiving. Last year, Vineyard Vines offered up to 60% off sitewide and a promo code was required. The year prior, Vineyard Vines offered storewide savings of 30% online and in physical stores.
Anticipated Deals: Vineyard Vines will have a Black Friday sales promotion. is live! Look for deals up to 60% off, but we don’t anticipate seeing a blanket percentage off sale extended to all inventory. Shop Vineyard Vines!
WE LOVE FRUGI
WELL DRESSED WOLF
Well Dressed Wolf does have special releases and promotions throughout the year, holidays included. But as a high-end cottage label that does small-batch releases, it’s not feasible for Well Dressed Wolf to have large-scale sites.
Past Black Friday promotions for Black Friday have included 20% off Good for the Gosling rompers, Advent bunting and Christmas stockings with 1-cent shipping, and special holiday releases.
Anticipated Deals: Well Dressed Wolf will likely not have a promotional sale, but expect the retailer to have special holiday themed garments drops for Thanksgiving and Christmas.
Wild Wawa is an organic, ethical brand that produces beautiful garments to elevate everyday childhood and important milestones. Handcrafted touches showcase expert skill of their artisan workers. Clothing has a soft, vintage yet timeless feel with lots of retro touches.
Anticipated Deals: In recent years, Wawa has had sales for Black Friday and Small Business Saturday offering deals 30% to 70% off with older season merchandise discounted at higher prices. We anticipate a similar sale this year that will launch close to Thanksgiving. You can save $15 off your first purchase with this Wawa referral link for new customers. Save $15 now.
WINTER WATER FACTORY
This hip Brooklyn company sells organic cotton staples with colorful and urban inspired prints. Everything is designed and made in NYC. Sales are not common, but Winter Water Factory does offer Black Friday deals. Last year, the retailer offered 30% off sitewide and free shipping.
Anticipated Deals: The retailer will likely have a Black Friday sales promotion. Look for sitewide savings at or around 30% off and extra discounts off clearance items.
WOLF AND RITA
Black Friday deals for Wolf and Rita may be available at retailers that stock this brand like BabyShop, Melijoe, and Farfetch. Last year, online retailers who carry the label offered brand discounts up to 70% off. On the Wolf & Rita website, there was a Black Friday-Cyber Monday Sale for up to 30% off all current season (autumn-winter) items.
Anticipated Deals: Look for savings on current season garments on the Wolf and Rita website and discounts of 20% to 70% off at third-party stockists who carry the Wolf and Rita label.
Wynken is a hip, unisex brand of clothing. Based in London, this high-end fashion label creates playful, urban childrenswear for kids age 2 to 11.
A young brand, Wynken launched in 2019. Thus far, Wynken has not had any Black Friday or Cyber Monday promotional sales. Historically, Wynken offers 40% off sitewide starting 1-2 days after Christmas.
Anticipated Deals: No anticipated Black Friday Sale for Wynken, but starting the day after Christmas you will likely find significant savings on Wynken.com. End of season sales offer the best discounts on the brand in late December and late July. Stockists who carry Wynken, like Ssense, Babyshop, Alex and Alexa, Junior Edition, and Shan and Toad, will have Black Friday and Cyber Monday promotions though.
For the past two years, Zara has had up to 40% off select items for their Black Friday sale.
Anticipated Deals: Look for deals up to 40% off select styles in store and online for Zara Black Friday.
ABOUT THE FEATURED BLACK FRIDAY MERCHANTS
This list is being continually updated! If you would are a clothing or toy brand for children who would like to be featured, please let me know. Shoot me a direct message, or just comment below.
I hope this list helps you prepare for your Black Friday shopping this season. When you can plan what you’re going to buy, you can purchase a little bit more thoughtfully. This year at our house, Santa is waiting for Black Friday sales to buy a sleep walker sack, sweaters, winter-rain boots, and wool socks.
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