All About Baby Mori

Baby Mori is a high-end baby and children’s clothing line that strives to be kind to the planet and gentle on a little one’s delicate skin. All of Mori’s pieces are thoughtfully crafted using sustainably sourced fabrics and manufactured in trusted factories.

Save $10 on your first order at Baby Mori.

What is Baby Mori? 

Established by co-founders Akin Onal and Cam Miller, Baby Mori has been using the softest organic fabrics on the market since 2015.

Miller and Onal noticed a gap in the children’s market when they first became uncles. They were shopping for their nieces and nephews and looking for a brand with fabric suitable for a baby’s sensitive skin but still special enough to gift.

When talking to their brothers and sisters who had just become parents, the co-founders were told that they rarely received gifts of essentials like onesies and sleepers. That is when the two men saw a need in the market for high-quality baby wear essentials.

Born in Turkey, Akin has a long heritage in textiles. His close family and friends are among their trusted manufacturers and their Head of Product is also Turkish. Their product team has an impressive combined experience of over 40 years in the baby and childrenswear industry.

Is Baby Mori a good brand? 

Baby Mori is a high-end baby brand with sustainability at the forefront. They also believe that no matter how big or small, it’s important to make a difference. They partner with charities and support causes close to their hearts.

Mori has partnered with Little Village, which is a parent-run charity based in London that curates beautiful bundles of clothing and equipment donated to local families. To learn more about the Kindness Project, you can visit their website.

Mori also supports the LGBTQ+ community and for their 2022 Rainbow Collection they partnered with New Family Social which is a charity that helps LGBTQ+ families on their journey to foster or adopt. To find out more about New Family Social, you can visit their website.  

What does Baby Mori make? 

Baby Mori offers a range of baby, kid, mama, and nursery items. 

  • Pajamas
  • Bodysuits
  • Sleeping Bags
  • Muslins & Swaddles
  • Blankets & Throws 
  • Rompers
  • Tops
  • Bottom
  • Underwear & Socks
  • Maternity & Nursing
  • Baby Carriers
  • Changing Accessories 
  • Nursery
  • Toys & Books
  • Bathtime
  • Feeding

What sizes does Baby Mori carry? 

Baby Mori carries a baby, kids, and mama line. 

  • Baby (0-24)
  • Kid (2-6y)
  • Mama (S-L)

How does Baby Mori sizing run? 

Baby Mori provides a size chart on every product page. Additionally, there are general brand size charts you can reference.


Baby Mori Sizing for NB to 48 Months

To keep the pieces looking and feeling great, they recommend the following advice.

  • Wash at 86 degrees F
  • When washing, keep the zips closed
  • Wash with similar colors
  • It may shrink a little after washing, if so, gently pull it back into shape while damp
  • Tumble dry low or line dry
  • Iron at a low temp

What is Mori made of? What is in Mori clothes?

Baby Mori uses their signature fabric in the majority of their products. When searching for the perfect material, co-founder Akin wanted the fabric to be naturally breathable, thermoregulating, and moisture wicking for the safety and comfort of babies.

To achieve this, Baby Mori uses organic cotton, bamboo from viscose, and their signature craftsmanship. This creates a super soft, breathable, and thermoregulating fabric. Several steps are taken to achieve this.

  1. Dried cotton & bamboo
  2. Bamboo cotton pulp
  3. Bamboo cotton fiber

For more information on exactly how they source and utilize their fabrics, read the story of Baby Mori signature fabric. 

Where is Mori clothing made? 

Mori Baby products are designed in the United Kingdom and produced by makers in Turkey and Asia.

Mori only works with trusted, certified factory partners, who share their vision and want to minimize their environmental impact.

Mori sleepwear and daywear are made in two factories in Izmir, Turkey. Factories in this city are world-renowned for their quality, craftsmanship, and attention to detail. Due to regulations, all cotton produced in Turkey is Genetically modified organisms (GMO) free and GOTS-certified.

Mori’s recycled swimwear, cellular blanket, and knitwear are made in Asia. The suppliers are carefully chosen for their reputation in the production of ethical clothing and knowledge of specific fabrics. 

Before production begins, all suppliers must sign a Code of Conduct with routine audits to maintain continual commitment. Parts of the Code of Conduct maintain the following:

  • Free of child and forced labor
  • Workers are provided a safe environment
  • Paid a living wage
  • No discrimination 

Is Mori a US company? 

No. Mori is designed in the United Kingdom with their main team based in London. However, they do ship to the US and other countries.

Is Mori ethical? 

Yes! Mori uses a closed-loop process for their viscose, where no chemicals enter the waste stream and they source from sustainable raw materials. This ensures the fabric is less harmful to the planet than conventionally produced cotton or oil-based synthetics like polyester. 

They also use organic cotton, which is more ethical than conventionally produced cotton. Their cotton that comes from Turkey is GOTS-certified which is the gold standard for sustainable and ethically sourced cotton. 

What makes Mori unique? What is the Mori aesthetic? 

Mori offers super soft baby and children’s wear in beautiful prints and colors. Akin says, “Aesthetics are an important aspect to us. We want to achieve perfect simplicity, so we work constantly on improving existing products; removing elements and adding new ones”.

Are Mori sleeping bags worth it? 

Many families say yes! The Mori Clever Sleeping Bag is crafted in their signature fabric made from organic cotton and bamboo. The unique fabric is soft, breathable, moisture-wicking, and thermoregulating. The sleeping bag also has a double-directional zipper which makes changing easy, day or night.

The sleeping bag also comes in several TOGS (2.5, 1.5 & .5) which keep your little one comfortable in every season and climate. Choosing the right TOG is essential in ensuring safe and comfortable sleep for your little one. For help choosing the right TOG, visit their website. 

Is there a Baby Mori discount code? How do I save money on Baby Mori? 

You can save 10% off your first order by signing up for their newsletter. Get a Baby Mori discount code for $10 off your first purchase when you visit Baby Mori through this referral link

You can also save up to 60% off by shopping end-of-season sales. 

Where is Baby Mori sold?

Baby Mori is sold at authorized stockists in the United States and Worldwide. United States customers can purchase Baby Mori at the following retailers:

  • Babylist
  • Sprout
  • Dream Baby Decor
  • Little Babet
  • Wheat
  • Alexa James 
  • The Tot


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