All About Wild Wawa

Wild Wawa is a high-end, heirloom quality clothing line for babies, children and women. They aim to add a special touch to your wawa’s everyday adventures. Wawa means “baby” in Quechua, which is the native Indigenous language spoken in the Andean highlands of Peru.

By combining top quality fabrics sourced from the co-founders’ home country in Peru and elevated design, Wild Wawa can be passed down to future generations.

>>> Save $15 on your first purchase of $80+ at Wild Wawa. (Unless you’re spending $150 or more, this is a better deal than the new customer email signup discount.) Save $15 now.

What is Wild Wawa? 

Wild Wawa creates handcrafted, one of a kind, items primarily made out of 100% certified organic Peruvian Pima cotton, some of the finest in the world. 

Their hope is that since the items are hand-crafted the garments will be treated as heirlooms and passed down to generations in families. This dream also lends well to their sustainability mission.

Who is the Wild Wawa owner? 

Mother-daughter team, Marina (mother) and Micaella (daughter) are the co-founders of Wild Wawa. In 2015, Micaella had just given birth to her first daughter, Valentina, and was living in Brazil due to her husband’s job. When Marina was making trips back and forth from Peru to Brazil to spend time with her daughter and granddaughter, they would talk about their dream of starting a children’s clothing brand.

Valentina was the inspiration of the brand due to being a “wild one” from the beginning of her life. Coupled with the word “wawa”, which means baby in Quechua, the name Wild Wawa was born. The brand officially launched in 2016.

Where is Wild Wawa located? 

Wild Wawa is based in San Diego, California.

What does Wild Wawa sell? 

Wild Wawa sells a variety of baby, children, and women’s clothing. 

Some of the items include:

  • Bonnets & Hats
  • Tops
  • Tutus
  • Bottoms
  • Bows & Headbands
  • Cardigans & Sweaters
  • Jackets
  • Cozy Knits
  • Dresses
  • Heirloom Knits
  • Onepieces
  • Shoes & Accessories 

Is Wild Wawa organic? 


Wild Wawa uses GOTS-certified organic pima cotton in many of their items, with handcrafted touches that showcase the skill and timeless beauty of their artisans.

By using GOTS-certified organic cotton for their layettes and essentials, Wild Wawa ensures they are using the purest materials possible, free from any harmful toxins and chemicals. This also ensures ethical and sustainable standards are being met.

GOTS is the Global Organic Textile Standard, which is the world’s leading textile processing standard for organic fibers, including ecological and social criteria backed by independent certification of the entire textile supply chain. This means, every part of the process is certified organic, with rigorous and routine audits and testing to ensure compliance. 

Wild Wawa’s Pima cotton is sourced from Peru, which has some of the world’s finest in quality due to its ideal growing conditions and extra long staple length compared to other cotton fibers. The long length lends to extremely soft fabric, and it is almost entirely harvested by hand. This creates an extremely soft fiber since it’s made up of the fluffiest part of the bulb. Pima cotton is also extremely durable and highly resistant to pilling. The Peruvian Pima cotton can be washed a hundred times and the fabric doesn’t get worn down or scratchy like conventionally processed cotton.

Where is Wild Wawa manufactured? 

Everything is handmade with love in Lima, Peru by a small team of incredibly talented artisans. Marina has over twenty years experience in the children’s apparel industry with prior ownership of a children’s clothing company named Victoria Kids. 

Many of the same women Wild Wawa works with today, have been working alongside Marina for over twenty years. They love what they do and are creatives at heart. Wild Wawa knows that being a mom is a huge priority for many, which is why they provide their artisans with the opportunity to work from home so they can care for their families.

What sizes does Wild Wawa carry? 

Wild Wawa carries a range of baby, kids, and women’s sizing. 

  • Baby: 0/3m-18/24m
  • Kids: 2/3y-7/8y
  • Women: XS-XL (in most items)

Is Wild Wawa true to size? 

Yes! Wild Wawa says their garments mostly run true to size.

Wild Wawa also has model stats on their product pages which indicate the models height, weight, and size they are wearing. This, coupled with the Wild Wawa size guide, can act as a useful tool when deciding what size to order. 

Wild Wawa Size Guide

When is there a Wild Wawa sale?

Wild Wawa has sales for end-of-season, Black Friday, and other shopping holidays. New customers can save $15 off their first purchase through this Wild Wawa invitation link. The savings is for a purchase totaling $80 or more.

How can I get a Wild Wawa promo code? 

You can save 10% off your first purchase with a Wild Wawa promo code for new customers. To get this Wild Wawa promo code, sign up for the email newsletter.

You can also take $15 off a purchase of $80 or more (roughly a 19% discount) with a Wild Wawa referral link for $15 off.

Finally, you can save money on Wild Wawa by signing up for their Wawa Mamas Club. With just a few simple steps, you can be on your way to earning points, which can be redeemed for money off. Hint: you get 50 points just for signing up and another 50 for leaving a review. This already gives you $10 off, with multiple other ways to earn points!

Can you do Wild Wawa returns?


Wild Wawa accepts returns and exchanges that are postmarked within 14 days of order fulfillment (the time it leaves their warehouse). Items must be unworn, unwashed, with all tags attached in order to be eligible for returns. Returns will be charged a $6.95 handling and restocking fee. 

Where can I find Wild Wawa retailers? Who carries this label? 

There are several retailers of Wild Wawa. They also ship worldwide via Fedex International Economy or USPS. A complete list of authorized retailers are available on their website. 

  • Darling Clementine
  • Bohemian Mama
  • Bitte Shop
  • Bumps n Bundles
  • Mazin Baby
  • Mini Dreamers
  • SpearmintLOVE

Please note that some Stockists may not have current inventory due to limited availability. The largest selection of inventory is sold directly on

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