Lola and the Boys is a fantastically fun clothing brand based in Chicago. A relatively young brand (launched in 2016), Lola + The Boys reimagines children’s fashion as “outrageously fun, comfy, and totally doable”.

Who is Lola and The Boys?

Lola and the Boys is a fearless fashion label founded by model-turned-mama Irina Ovrutsky. The brand is named after Ovrutsky’s daughter, Lola, and Ovrutsky’s younger sons Shia and “JuJu” who followed. 

Lola + The Boys is a creative and often hilarious brand that celebrates kids’ fearlessness when it comes to fashion. Kids have no filter; they just want to love what they’re wearing no matter how eccentric or quirky. 

And so this fantastical, playful, spunky brand of kidswear was born. High-quality, imaginative clothing that every mom can afford and that every child wants to wear.

Where is Lola and The Boys?

Lola and The Boys has a storefront location in Chicago on 919 N. Larrabee Street. You can also shop the label online at LolaAndTheBoys.com, Kitson, Nordstrom, and specialty online boutiques. 

Who is the owner of Lola and The Boys? 

Julia Ovrutsky, model turned mama, is the owner and founder of Lola and The Boys. 

Ovrutsky was pursuing a women’s clothing boutique when her young daughter Lola inspired her to change course. As Lola became interested in selecting her outfits, Ovrutsky began seeing style through a different lens: bolder and more colorful, yet still practical for parents. 

Lola and the Boys reflects the “Crayola-bright world of Punky Brewster, Rainbow Brite and the Care Bears” of Ovrutsky’s children.

When you have kids, says the founder, “You realize what they really need and what they don’t. You buy designer clothes and either they don’t really wear it or they wear it and trash it.” 

Orvutsky just wants kids to feel good in her clothes and let their personalities shine through. “It’s okay to be a little extra.” 

What does Lola and The Boys sell? 

Lola and The Boys sells fearless, spunky clothing and accessories for girls, boys, moms, and pups. Among the many items the label carries are: 

• DRESSES
• SWIMWEAR
• TEES / TOPS
• SHORTS
• SKIRTS
• SHOES
• JACKETS
• BOMBERS
• SWEATERS & SWEATSHIRTS
• PANTS & JOGGERS
• SLIPPERS
• SNEAKERS
• BOOTS
• SLIDES
• SLIPPERS
• LOAFERS
• HANDBAGS
• SUNGLASSES
• BACKPACKS
• JEWELRY
• HAIR ACCESSORIES
• PUP POLOS, HOODIES, T-SHIRTS, AND SWEATERS

What sizes does Lola and The Boys carry? 

Lola and The Boys carries size 12-18M to size 14 for children and women’s sizes Small to Large. 

Most kids’ garments start at size 2 but you can find several pieces in sizes 12-18M and 18-24M.

How does Lola and the Boys sizing run?  

Lola and the Boys states on the website that their clothing runs true to size. For example, a shirt size 4-5Y would fit an average size 4-year-old up to a smaller sized 5-year-old. 

You can find many garment specific size guides on Lola and The Boys. 

How can I get a coupon for Lola and The Boys? 

You can find a coupon for Lola and The Boys directly on their website. If there is a current coupon code or promo code, the information will be prominently featured on the website. 

Deals are especially common for Back to School, Black Friday, and end of season clearance markdowns. 

Where can I buy Lola and The Boys clothing? Who carries the label? 

A number of third-party stockists or retailers carry Lola + The Boys. Some of these retailers include: 

• Nordstrom
• Maisonette
• Bambini Fashion
• Mini Dreamers