All About Go Gently Nation

Go Gently Nation is a high-end kid clothing and lifestyle company, mastering comfort and style with sustainability measures. “Go gently” means “having a mild or kindly nature or character”, which accurately reflects the company’s mission and values.  

Their vision is to always consider the world around us, and strive to create an atmosphere that focuses on our environment and humankind. Utilizing eco-friendly fabrics like organic cotton and hemp, Go Gently Nation does not sacrifice the environment for fashion. 

What is Go Gently Nation?

Established in 2007, Go Gently Nation is a simple but stylish line of baby and children’s clothing.  Founder and creative director Kristin Coia envisioned the brand while pregnant with her first child. She felt there was a need in the market for minimal yet timeless baby clothes that was high quality, organic, and sustainable.

Coia’s experience was in event planning and hospitality, but she grew up in a family business and had always dreamed of becoming an entrepreneur. The brand started as an infant and toddler collection under the name Go Gently Baby but evolved into a lifestyle brand that was renamed Go Gently Nation.  

In 2018 the brand added an eco-friendly home and toy division by selling trusted brands of sustainable items for your home, kitchen, bedroom, and bathroom. They also added different brands of toys and other gift items for children and adults. Coia said, “Well my dream was always to create an eco-lifestyle brand long before it was fashionable to do so”. The addition of eco-friendly lifestyle goods put Go Gently Nation on the map to offer one-stop shopping for any occasion or event, which parents love. 

When asked by Meer in an interview about her buying process for other items Coia stated, “My buying and discovering process is simple Is it natural, sustainable, smart or does it have an eco component at the very least that makes sense to us, do I personally have to have it for myself and will it look beautiful merchandised in our stores”. 

Where is Go Gently Nation made? 

Go Gently Nation is designed in Redondo Beach and 100% made in Los Angeles, California. They have a close relationship with their factories and their Production Manager is inside the factories regularly. They also have a longstanding relationship with their 

sewing contractors, many of whom are seasoned artisans and have worked for the factories for years.

What does Go Gently Nation sell? 

Go Gently Nation sells a variety of apparel and non-apparel items for babies, kids, women, and home. They have announced a menswear collection will be released sometime in the future. Many of the non-apparel items like the eco-home line and toys are personally sourced by Coia where she searches for hours a week for things she knows her customers will love. 

Some of Go Gently Nation’s items and other brand items include: 


  • Rompers & Onesies
  • Jumpsuits
  • Dresses
  • Jumpsuits
  • Tops 
  • Sweatshirts & Hoodies
  • Pants
  • Swimwear
  • Sleepwear & Intimates
  • Accessories
  • Shoes


  • Heirloom’s 
  • Apothecary 
  • Nursery
  • Bibs & Pacifiers
  • Rattles & Teethers
  • Mealtime
  • Wooden & Eco Toys
  • Dolls & Animals 
  • Art Supplies

With unique lines like eco-home and heirloom, Go Gently Nation is a gift giver’s dream. Their heirloom quality gifts are a curated collection of knit items; bonnets, sweaters, and blankets, perfect for an expectant mother or baby shower gift. Their eco-home line has everything from reusable silicone storage bags to beeswax birthday candles.

Is Go Gently Nation organic? 


Go Gently Nation is committed to using only organic and sustainable fabrics, recycled paper hang tags, certified water-based inks, low-impact dyes, recycled fabric remnants, and numerous other eco-business practices. 

Go Gently Nation uses organic fabric and hemp/organic blends that are GOTS-certified. GOTS stands for the Global Organic Textile Standard and is the gold standard and trusted certifying body for major textile standards. 

Fabric dyes are also important to the brand and their process uses 30-40% more natural dyes than conventional processes. Most of their fabrics come on the roll and are dyed in this manner. A small percentage of their fabrics are dyed using conventional methods, due to specific styles and other factors.

What sizes does Go Gently Nation carry? 

Go Gently Nation currently carries lines for babies, kids, and women (with a men’s line on the horizon).

  • Baby: 0/3M – 18/24M
  • Kid: 2T-8YR
  • Women: XS-XL

A size chart in centimeters and inches is available on every product page. 

How does Go Gently Nation run? Is it true to size? 

Most of their items are true to size, but some of their items are generous by design, like their kid’s french terry dress. Go Gently Nation describes the fit of each garment on its product page which is helpful when determining the size needed. 

Where can I get a Go Gently Nation promo code? 

You can save money on your first purchase by signing up for Go Gently Nation’s newsletter. Many retailers will also offer a first-time customer code by signing up for their newsletter or text messages. 

When is there a Go Gently Nation sale? 

Go Gently Nation offers generous end-of-season sales with discounts around 30% to 50% off.

Several other retailers like Mini Ruby, Black Bear Children’s Boutique, and Bitte Shop, all have Go Gently Nation on sale as part of their Spring / Summer 2022 Sales.  

Can you do Go Gently Nation returns?


According to their website, Go Gently Nation has a 30-day return policy as long as items are unworn and in their original condition. Return shipments must be postmarked and shipped within 30 days of receipt. Return shipping charges are the responsibility of the purchaser. 

Is there a Go Gently Nation store? 


They have a beautiful physical location to shop all Go Gently Nation a 1201 Manhattan Ave, Manhattan Beach, CA 90266.

What stores carry Go Gently Nation? 

Several great retailers in the United States & worldwide carry Go Gently Nation. Some of them include:

  • Mini Ruby
  • Bitte Shop 
  • Mini Cycle 
  • Kids of the Canyon 
  • Santa Barbara Company 
  • Wild Ivy
  • Black Bear Children’s Boutique 
  • Shop Jam Baby 


  1. […] Go Gently Nation sells beautiful, heirloom clothing for babies, kids, and moms. Soft organic knits and cottons, linens, and prairie-inspired colors and prints are characteristic of the brand. I especially love their sweatshirts, culottes, and dresses. They also sell a large selection of artisan quality toys and nursery gear. […]

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