Piccolina is a lifestyle brand dedicated to empowering today’s young children to become tomorrow’s leaders and problem solvers. You will not find the stereotypical gender-themed clothes like pink princesses for girls and blue dinosaurs for boys. Instead, Piccolina celebrates aspiring paleontologists, chemists, engineers, astronauts, and other STEAM interests with unique design themes without gender-specific styles and colors.

What is Piccolina?

Piccolina is a STEM empowerment clothing brand for children. 

Research shows girls as young as age 5 may develop self-limiting beliefs and begin to think they are not as smart and capable as boys. Many kids’ clothing and products perpetuate these gender stereotypes by underrepresenting women in leadership positions or fields related to science, technology, engineering, and finance. 

Piccolina strives to empower children and smash these stereotypes so our current and future children do not grow up with pre-conformed gender biases. Piccolina is committed to social justice, equality and inclusion. Their products are designed to encourage discovery in your little ones by allowing them to live to their fullest potential.

Piccolina’s “Trailblazer Collection” is their iconic clothing line of influential women throughout history such as Ruth Bader Ginsburg, Rosa Parks, and Frida Kahlo. They also feature lesser-known influential women in history, such as Maria Tallchief who was the first Native American prima ballerina of the NYC Ballet. 

The graphics are drawn by artists, many of whom are women. A portion of the shirts’ proceeds benefit nonprofit organizations that support girls’ education and empowerment, such as the Malala Fund and Step Up. They also offer free coloring pages to help your little one celebrate bold and pioneering women, from astronauts and activists to pilots and painters. You can download your free coloring pages on their website.

What is the Piccolina meaning?

Piccolina is Italian for “little one” or “young child”.

Who owns Piccolina Clothing?

Piccolina was co-founded by Heide Iravani and Emily Clifford in 2019 out of a desire to break gender stereotypes in kids’ clothing and products.

CEO and mother of three, Heide Iravani had prior experience in tech, finance, and big law where she experienced gender stereotypes and was frustrated that her children would experience the same.

She told Forbes, “As a woman who has combated many obstacles to establish myself in male-dominated industries, and also as a person with strong convictions about social justice and equality, I noticed that most designs for kids contain gender stereotyped designs signaling that being feminine or female is mutually exclusive with being brave, curious, and scientifically-minded”.

COO and mother of two, Emily Clifford brings over 13 years of merchandising and buying experience from her work at Donna Karan. Before founding Piccolina, they both spent a lot of time in male-dominated industries and set out to build a brand that parents can feel good about buying for their little ones. Together the two have had wild success with Piccolina, even amidst the unknowns of the COVID-19 Pandemic.

In March of 2021, Piccolina won Fast Company’s Most Innovative Companies award in the fashion and style category, along with big brands like Gucci and Hermes.

Where is Piccolina based? 

Piccolina is based in New York, New York. 

What makes Piccolina shirts and garments special? 

Piccolina is unique because they produce high-quality clothing with a strong mission behind them. They are dedicated to girls’ empowerment and enrichment and offer unique, artist-drawn designs and patterns.

Founder Iravani has said, “At Piccolina, we make products that show girls from the time they are toddlers there is no limit on what is interesting or achievable in life”.

They also source their products from ethical, female-owned manufacturers, which further proves how dedicated they are to their mission for women empowerment at every stage of their business model.

They also work with several nonprofits where a portion of their proceeds go to support organizations focused on empowering and educating children in need. To learn more about their Partner Organizations and how they work together, you can view them below. 

• Room to Grow
• The Rainforest Alliance 
• National CARES
• Girls Write Now
• Malala Fund 
• Step Up
• City Harvest
• Miry’s List

Having launched just a few months after COVID-19, the brand faced several challenges but rose to the occasion. They were able to quickly shift their designs and production to offer face masks, which sold enough to help their non-profit partner City Harvest feed more than 21,000 children and families in NYC. 

Is there Piccolina clothing for adults? 

Yes! Piccolina has a line for women, including their Trailblazer collection in tees and pajamas. 

What does Piccolina sell? 

Piccolina sells a variety of baby, children, and women’s apparel and non-apparel items. 

Some of them include:

• Dresses & Rompers
• Tops & Tees
• Shorts & Skirts
• Pants & Joggers
• Pajamas
• Underwear
• Sweatshirts
• Onesies
• Accessories
• Dolls

They also carry toys from other brands like diversity books, wood stackers, playhouses, and more, which make for great gifts. 

What sizes does Piccolina carry?

Piccolina carries sizing for babies, children, and women.

• Baby 6-24m
• Children 2-14y
• Women XS-XXL

How can I save money? Is there a Piccolina Warehouse Sale? 

Piccolina has a section of their website dedicated to of all their current discounts and promo code details. You can view all the details on their promo and discount page.

Piccolina also offers 15% off for teachers and college students.

They also have a rewards program called “Piccolina Perks” where you can earn points by signing up and shopping. You can redeem points for exclusive discounts. 

Finally, Piccolina offers a Warehouse sale, which is up to 80% off all styles. All sales are final.

Are Piccolina reviews good? 

Piccolina has great reviews, with 89% on their website at 5 of 5 stars. The Frida Kahlo shirt on Amazon has 4.9 stars, with many people saying the shirt is well made, great quality, beautiful colors, meaningful, and more. I saw several reviews where someone noted they purchased as a gift and have since purchased from the brand multiple times.

Piccolina was featured as one of Oprah’s Favorite Things 2019 and has been featured in Fast Company, Forbes, Good Morning America, Refinery 29, Business Insider, BuzzFeed, and more.

Where is Piccolina clothing sold? 

Piccolina is sold at a small core set of retailers. Being a newer company, most of their items are sold via their website at PiccolinaKids.com. You can also find and shop Piccolina online and at:

• Maisonette
• Amazon
• Easy Tot