30 Gender Neutral Baby Clothes Brands for Tiny Humans without Pronouns

Gender neutral clothing is “in” – and not just for parents who are waiting to find out. Gender fluid styles are trending among the gender non-binary and gender absolutists.

Unisex styles offer a non-gender restricting way to style yourself and the practicality to add basic staples that just go with more options.

The Future Is (Not) 50:50

For parents, gender neutral clothing makes life easier. If you subscribe to more gender traditional values, unisex clothing is easier on the budget. You’ve got a ready arsenal of garments to pass down to younger siblings. And if you’ve got a more progressive take on gender identity, unisex clothing may be less constraining.

Gender neutral clothing just makes sense – whether you believe the future is 50:50 or not.

Gender Neutral Baby Clothing Looks Like Clothing for Modern Humans

Gender neutral baby clothing isn’t just baby pastels (green and yellow) and grey and white. It’s vibrant, saturated earth tones and modern prints. It has an elevated feel and it’s not garish or juvenile. Like a taupe onesie and cashmere romper that I would wear in my size.

Many modern baby brands offer unisex layette options. It’s on-trend and it also is easier (cheaper) to produce and manage less inventory.

Want to cut to the chase? If you want the shoppable list of 30 brands to explore, scroll down.


  • Earth tones and muted color palettes are trendy. Barbiecore is having its moment, but not with the under 2 crowd.
  • Athleisure loungewear isn’t just for older kids. Cult favorite Childhoods clothing sells joggers in an nature inspired palette that’s popular with parents of boys and girls.
  • Most organic brands are heavy on unisex styles. These sustainable labels favor material made of organic cotton, pima cotton, linen, and bamboo.
  • Grow-with-me clothes options (with adjustable snaps and cuffs so the garment can be worn through 2-3 size changes) are almost always in gender neutral colors and styles. They can be an expensive purchase upfront, but worth the investment given the extended wear.


  • Many parents are revolting against the notion of “boy” colors or “girl” clothes.
  • Some retailers are abolishing gender-specific clothing categories. They sell “adult”, “kid”, and “baby”.
  • Brands like Primary already design everything to be unisex, and their ads show “boys” wearing fleece dresses and skirts.
  • Kids are claiming their own gender pronouns. A child born female at birth won’t necessarily identify as a girl.
  • The thrill of “waiting to find out” cannot be understated. Cute unisex baby clothing can’t be the only driver – but it can’t hurt.
  • Gender neutral clothes provide more options for everyday wear. Kids can wear these styles for everything, from tummy time to a visit to a visit to grandma’s.


Kids have specific ideas about “boy” clothes and “girl” clothes. Some girls want to specifically only wear “boy” clothes. Some boys may reject anything too “girly”. It’s a mixed bag. Keep things non-gender specific, and there’s less drama when passing along hand-me-downs to younger siblings and family members.

This is especially helpful for spendier items like quilted sleep sacks, jackets, snow pants, boots, sandals, and outerwear.

Related: 10 Great Hacks to Get Free High-End Kids’ Clothes. See how.


Secondhand gender neutral clothing sells better than gender-specific clothing – when it comes to babies and kids.

Buying and selling used clothing for kids is big business. For many moms, buying used clothes and consigning their kids’ used wears is more of a leisure-time activity than an exercise in frugality. Facebook has hundreds of buy sell trade (BST) groups where moms buy and sell used clothes.


Garment prices can vary greatly from brand to brand, or even within one brand. With Mini Rodini, for example, you can commonly find end of season markdowns for $15 to $25. But their brand new onesies go for $40+ and you can find kidswear north of $200.

Here’s a rough key to price markers:

  • $: Most items are $5 to $14
  • $$: Most items are $15 – $49
  • $$$: Most items are $50 – $99

1 | Fin & Vince | Price Range $$ – $$$

Fin & Vince is my new favorite brand for my son, Henry. In fact, I’m obsessed with the label. The clothing is thick, soft, heavy, high quality, and washes like a dream. Fin and Vince clothing is made for durable adventure and looks cute and cozy all day long. It’s retro classic styles with contemporary appeal.

>>> Read more about Fin and Vince and what makes the brand so popular.

The color palette is lots of neutral and nature-inspired colors, with plenty of chestnuts, browns, mustards, emeralds, and cobalts. Fin & Vince works with everything.

Their colors “go” with Hanna Andersson and Mini Boden (rainbow colorful brands). And they also “go” with Quincy Mae, Soor Ploom, Gus + Steel, Tocoto Vintage, Jamie Kay, and other more natural hued clothing lines. I especially love their checked prints, gingham shorts, and playful romper styles.

Score deals during end-of-season clearance events and for major sales holidays, like Memorial Day, Labor Day, or Black Friday. There is an outlet section of the website that is sometimes open to shoppers with deals starting at $10 or less. In general though, you should expect to shell out $28 to $70 per piece. And it’s worth the money.

Shop Fin & Vince

2 | Little Bipsy | Price Range $$

Little Bipsy sells modern and comfortable clothes for little ones, focusing on high-quality materials. The style has a minimal, casual look with Pacific Northwest flair.

Shop Little Bipsy

3 | L’ovedbaby | Price Range: $$

L’ovedbaby is an ethical and sustainable clothing brand based in Southern California. L’ovedbaby sells super-soft clothing made of 100% organic cotton. Everything is heirloom quality and the brand has a cult-following. The earthy color palette (seafoam and sage) is popular with “boy moms” and “girl moms”.

Shop L’ovedbaby

4 | Carter’s | Price Range: $

Carter’s means baby clothes – the Carter’s label is everywhere. (Read more: Why is Carter’s EVERYWHERE?) While they are known for selling cutesy, juvenile looks in gender-specific colors, Carter’s sells a lot of unisex baby clothes too. You can find a lot of newborn and baby clothes in creams, whites, grays, yellows, and greens. And Carter’s has an organic line, Little Planet, that sells soft muslins and cottons in muted, woodsy color palettes.

Shop Carter’s

5 | Mini Rodini | Price Range: $$-$$$

Mini Rodini is a high-end baby and kids brand that sells ethical and sustainable clothes that are modern, playful, and a little bit cheeky. The hand-drawn prints are fun and colorful without appearing juvenile. People who like whimsy with a touch of quirk (vs cottagecore) love the brand. It’s spendy, but end-of-season markdowns are a great time to find deals. (Like $42 sleepers instead of $70 sleepers. But you can re-sell that sleeper after for $30.)

Shop Mini Rodini at BabyShopAlex and Alexa, or Farfetch.

Related: How do moms afford Mini Rodini? Check out these 11 side hustles bougie moms can do from their phone. Find out how this Minnesota mom makes an extra $9,400 a year from her phone.

6 | Bobo Choses | Price Range: $$ – $$$

Bobo Choses is a playful and colorful Spanish brand. Its Mediterranean heritage is everywhere. It’s reflected in the textiles, cuts, patterns, and colors. It has a playful, joyful feel. Bobo Choses is spendy, but the brand is heirloom quality tough and built for kids (and washing machines) who play dirty.

Shop Bobo Choses at BabyShop.comMaisonette, or Ssense.

7 | Quincy Mae | Price Range: $$

Quincy Mae sells beautiful, organic baby basics in earthy solids and subtler prints. Walnut, pine, cream, and sage are common colors. The quality is fantastic and the fabric has been described as “buttery soft”.

Shop Quincy Mae

8 | Goumi Kids | Price Range: $$

Goumi Kids is high-quality organic apparel for babies and toddlers. The brand is especially popular for their mitts, caps, and rompers with fold-over mittens and booties. I’ve tried quite a few sleepers and rompers, and I think that Goumi has by far the softest and thickest (sturdiest) fabrics. And the knees are reinforced for little crawlers.

Shop Goumi Kids

9 | Baby Mori | Price Range: $$

Baby Mori sells ultra-soft, high-quality clothing for babies and kids that’s made out of organic cotton and soft-spun bamboo. Their garments come in solid muted colors, stripes, coral, and charcoal. 

Shop Baby Mori

10 | Colored Organics | Price Range: $$

Colored Organics sells super cozy organic baby and kids’ clothing, including sleepers, footies, pullovers, leggings, tops, bottoms, and t-shirts. The fabric is especially soft and thick. The color palette is earth toned (but full or rich hues), and the prints are subtle and lovely.

Shop Colored Organics

11 | Burt’s Bees Baby | Price Range: $-$$

Burt’s Bees Baby is an affordable line of GOTS certified cotton baby clothes and baby essentials like caps, bibs, gowns, and burp cloths. Many of their prints are unisex and they’re a popular brand to shop for gender neutral newborn clothes. The brand also has many artistic prints that are colorful and playful without being overly garish.

Shop Burt’s Bees Baby

12 | Tenth and Pine | Price Range: $$

Tenth and Pine sells graphic tees, onesies, gowns, swaddles, top knots, and other nursery layette and unisex baby clothing. Their clothing is known for its typography logos and fun quotes and prints. They’re not cheap, but sales are frequent.

Shop Tenth and Pine

13 | Monica + Andy | Price Range: $ – $$

Monica + Andy sells “better organic baby clothing” that’s sustainably and ethically sourced. Their garments are playful and cozy, and better for babies and the planet.

Shop Monica and Andy

14 | Primary | Price Range: $ – $$

Primary baby clothes are all about brilliant basics. They sell soft simple clothes that kids and babies love to wear. Primary makes garments without labels or slogans and has a wide selection of gender neutral basics for babies, kids, and adults. Sales are frequent.

Shop Primary

15 | SHEIN Baby| Price Range: $

SHEIN Baby offers cute and affordable baby clothing. As a fast fashion brand, they have 1,000’s of baby garments and accessories available in all styles and sizes. I don’t love fast fashion, but you can find on trend garments for $5 vs $55 there. I’ve bought there sparingly (read my review), and made sure that my kids actually wore the garments vs tossing them into a landfill of under-worn clothes. The quality is all over the place, but they do have lots of nice things. Make sure to read the reviews and look over the pictures carefully.

Shop Shein

16 | Little Road Co (Formerly Lulu + Roo) | Price Range: $$

When my youngest was an infant, Little Road Co was my absolute favorite. Little Road Co makes comfy and adorable clothing that babies and children love to wear – and never want to take off. The mix and match garments (like hoodies, rompers, shorties, rompers, and dresses) come in neutral tones with fun flourishes.

Shop Little Road Co

17 | Mango Kids

This trendy Spanish brand (similar to ZARA which more US shoppers are familiar with) now has baby clothes. (For the longest time, I lamented that Mango Kids sizing started at 5Y.) Finally! Shop Mango Kids

18 | H&M Baby

This fast fashion, Swedish retailer has been trying to clean up its act when it comes to sustainability. The label offers a number of eco-conscious garments now for babes (and kids and adults too). Their layette wear is gorgeous, and they have super-soft merino wool and cashmere knit separates for babies at affordable prices. Shop H&M Baby

19 | Zara Baby

Zara Baby has amazingly adorable baby and children’s clothing. Discovering this was a pleasant surprise! The color palette is softer colors (mauve, seafoam, cream, tan) and smoky blacks and navy blues. Clothing is stylish and has a light and airy vibe . The baby line has lots of cute, unisex staples.

20 | Q by Quincy Mae

Q by Quincy Mae is a Target exclusive line of Quincy Mae baby clothing. It’s the same aesthetic as the more expensive Quincy Mae brand, but at more affordable price points. Most moms fans of Quincy Mae are enthusiastic about the Q line at Target, but there are some who lament the quality difference. (I purchased a zippered footie from Target and the regular line to do a side by side comparison and found no discernible difference.) It’s not sold in stores (that I know of). Shop Q by Quincy Mae online at Target.com.

21| Illoura The Label

Illoura The Label is a high-end Australian brand that creates timeless clothing for babies and children. A slow-fashion brand, they create heirloom pieces designed to be passed down. Their knitwear is especially exquisite. Shop Illoura The Label.

22| Millk

Millk is an Australian, modern brand of baby and children’s clothing. They create cool basics (textured knits, playful rompers, graphical tees) that children love wearing. Their clothing is built for serious, dirty play. Heirloom quality, their clothing is built for the journey of childhood for your child and for siblings and beyond. Shop Millk.

23 | Kyte Baby

Kyte Baby makes super-soft and cozy bamboo clothing and sleep bags (including walker sleep bags). Shop Kyte Baby.

24 | Spearmint Love

Spearmint Love is an online children’s retailer that sells high-end baby and children’s brands, including their eponymous house brand Spearmint Love. From gorgeous jewel-toned solids to whimsical prints (like French bulldogs or botanical gardens), their baby clothing is gorgeous with plenty of unisex options.

25 | Pehr

Pehr is an organic, Canadian line of baby clothes made for cozy comfort and ultra cuteness. I love their playful stripe prints (with an artistic hand-drawn flair), kimono open-front onesies, gingham print shorts, and rompers. Shop Pehr

26 | Oeuf NYC

Oeuf NYC is a major favorite in the Henmar house. Stylish and timeless colors in vintage inspired prints and more modern ones. Shop Oeuf NYC at BabyShop or on OeufNYC.com.

27 | Colored Organics

Soft and cozy baby staples in the softest fabrics and beautiful prints and solids. I wish they made tops and dresses in my size, because I love their aesthetic. A ginger colored onesie with a soft, white-grey geometric print was one of my favorites for Henry (the “Hen” in Henmar). Shop Colored Organics

28 | Little Sleepies

Little Sleepies sells cozy bamboo sleepwear for babies (and children and grown-ups). They have some of the best prints. I usually don’t like loud, juvenile prints. But Little Sleepies prints are artistic and whimsical with hand-drawn flair. I love their Luna Neutral print (which is one of their signature designs) and limited edition Snug as a Bug. Shop Little Sleepies

29 | Milkbarn

Milkbarn Baby is nostalgic brand that makes adorable rustic-urban baby clothing. Their prints are so unique. My favorite is brown stallions on peach – and I’m not even a horse person. Their prints range from farm animals (in a more muted color palette) to citrus fruits to circus elephants in tutus. Shop Milkbarn

30 | Konges Slojd

Konges Slojd is an artistic and imaginative Danish brand of organic clothing, toys, and gear for babies and young children. Their cuts and colors are vintage inspired with a soft-modern feel. Many garments have cream, wheat, ginger, or other landscape shades as the main color base. Shop Konges Slojd


  • Beau Loves: Contemporary cool UK brand designed to be unisex. Explore Beau Loves.
  • Reima: Sustainable Finnish brand that designs clothes for kids to play outdoors in any weather. Explore Reima.
  • Kate Quinn: Affordable luxury wear. Vintage style with contemporary appeal, clothing made of organic cotton, linen, modal, and bamboo. Explore Kate Quinn.
  • Kuling: Scandinavian brand that designs outdoor clothing for kids and babies to play in all seasons. Discover Kuling.
  • Liewood: Everyday wear elevated with beautiful design. Explore Liewood.
  • Wynken: Unisex UK brand that’s eclectic and cool. Discover Wynken.
  • Winter Water Factory: A Made in the USA organic label known for soft staples in fun and vibrant prints that have a major Brooklyn vibe. Discover Winter Water Factory.


The price tags are scary, but you can shop these brands’ sales and end-of-season clearance events.

Here’s how to save money and get top deals:

  • These featured brands generous Black Friday sales where you can save 50% off or more
  • Shop these brands on secondhand clothing apps and sites like Mercari, Poshmark, or Kidizen. Facebook is also a fantastic source; check out the marketplace and Buy Sell groups.
  • Local thrift shops and consignment stores like Once Upon A Child. You have to spend a little time digging, but you can find these featured brands. I found a like-new Quincy Mae layette set there (top, pants, and cap) that I brought our son home in from the hospital.
  • Follow the brands on social. There are lots of exclusive, limited time deals like 24-hour flash sales, sample sales, $7 organic essentials sales, and mystery box deals.
  • Ask your friends and family. Register fore more expensive baby clothes and accessories on your baby shower registry.


Many expecting parents register at Target, Amazon, Walmart, or buybuy BABY. Some hit up two or more to give guests lots of choices. While these stores are dripping in baby shower staples, like butt rash cream and white onesies, they carry a limited list of baby fashion brands.

You can register for any of the brands featured in this post on your baby register. There are a few ways to go about it. Here are a couple of the options I like:

  1. With a Target registry, there is a universal registry button feature. You can add an extension (tile icon) for free to your browser. (It’s as simple as dragging a button into your bookmark bar near the web address field.) Then, visit another site to add other gifts your registry. Just click on that button, and a popup window will ask you to specify the product color and quantity. When baby shower guests look at your registry, they’ll see your wish list for Target and for other stores.
  2. Create a registry on MyRegistry.com. You can create one universal registry for all your stores, and you can even request cash gifts, meal delivery, and babysitting help.


It can feel greedy to ask for $18 onesies or $22 unisex baby pants. I get it. Especially if you’re used to looking at 50-cent price tags (slight exaggeration).

If you’re worried about the gossip or digs, loop in a couple of influential allies or add a cute registry note.

You’re asking for an $18 bodysuit:

  • As a splurge because you know how generous and lovely your family is and you want to try these great brands you’ve heard so much about.
  • They are heirloom quality and eco-friendly, making them better for the planet.
  • You plan to wear them often, with grace and appreciation, before consigning them for funds to put towards diapers and daycare and other expenses. These brands can re-sell for 30-cents to 70-cents on the dollar.

Or just ask for them. Some people will cringe. But consider it preparation for decades of people critiquing your parenting. Start growing that extra thick layer of skin now.

You’re also level-setting expectations. Gush at frilly pink outfits or blue sailor suit you don’t like, you’re setting yourself up to get years of similar misgifts.

And while they still don out pink and blue knit hats at hospitals, unisex fashion is taking over.



  1. […] The brand has clean, minimalist lines, a natural color palate, and is committed to ethical and sustainable production. All of their clothing is heirloom quality and built to be passed down. Most items are gender neutral. (>>> Related: Check out these gender neutral baby brands for all styles and budgets.) […]

  2. […] and littles themselves, appreciate great fashion for the younger set. Oversized sweatshirts, gender neutral clothing sets, tees and shorts with ribbed ring color trim, paper bag waists, checked and vichy prints, […]

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