Search gender neutral baby clothes and you’ll find lots of links for Carter’s, Kohl’s, and GAP – all directing you to pages of grey and white cotton separates. A few hits for Macy’s and JCPenney will probably mixed in the bunch too.
And those brands offer some great options that are not gender-specific, but getting all grey, white, and yellow can be a bit bland and unexciting.
You can get practical, unisex looks in a full range of stylish options from modern and minimalist to colorful and whimsical.
Gender Neutral Baby Clothes Looks Like Clothing for Modern Humans
It’s not all tiny grey elephants and alphabet prints. You can find unisex clothing in neutral, minimal colors or in rich, saturated hues. There are plenty of upscale and niche kids’ clothing brands offering gender neutral baby clothes. It’s on-trend and it also is easier (cheaper) to produce and manage less inventory.
30 GENDER NEUTRAL BABY CLOTHES AND CHILDREN’S CLOTHES BRANDS
Garment prices can vary greatly from brand to brand, or even within one brand. With Mini Rodini, for example, you can commonly find end-of-season markdowns for $15 to $25. But their brand new onesies go for $40+ and you can find kidswear north of $200.
Here’s a rough key to price markers:
- $: Most items are $5 to $14
- $$: Most items are $15 – $49
- $$$: Most items are $50 – $99
1 | Fin & Vince | Price Range $$ – $$$
Fin & Vince is my new favorite brand for my son, Henry. In fact, I’m obsessed with the label. The clothing is thick, soft, heavy, high quality, and washes like a dream. Fin and Vince clothing is made for durable adventure and looks cute and cozy all day long. It’s retro classic styles with contemporary appeal.
>>> Read more about Fin and Vince and what makes the brand so popular.
The color palette is lots of neutral and nature-inspired colors, with plenty of chestnuts, browns, mustards, emeralds, and cobalts. Fin & Vince works with everything.
Their colors “go” with Hanna Andersson and Mini Boden (rainbow colorful brands). And they also “go” with Quincy Mae, Soor Ploom, Gus + Steel, Tocoto Vintage, Jamie Kay, and other more natural-hued clothing lines.
Score deals during end-of-season clearance events and for major sales holidays, like Memorial Day, Labor Day, or Black Friday. There is an outlet section of the website that is sometimes open to shoppers with deals starting at $10 or less. In general, you should expect to shell out $28 to $70 per piece. And it’s worth the money.
2 | Little Bipsy | Price Range $$
Little Bipsy sells modern and comfortable clothes for little ones, focusing on high-quality materials. The style has a minimal, casual look with Pacific Northwest flair.
3 | L’ovedbaby | Price Range: $$
L’ovedbaby is an ethical and sustainable clothing brand based in Southern California. L’ovedbaby sells super-soft clothing made of 100% organic cotton. Everything is heirloom quality and the brand has a cult following. The earthy color palette (seafoam and sage) is popular with “boy moms” and “girl moms”.
4 | Carter’s | Price Range: $
Carter’s means baby clothes – the Carter’s label is everywhere. (Read more: Why is Carter’s EVERYWHERE?) While they are known for selling cutesy, juvenile looks in gender-specific colors, Carter’s sells a lot of unisex baby clothes too. You can find a lot of newborn and baby clothes in creams, whites, grays, yellows, and greens. And Carter’s has an organic line, Little Planet, that sells soft muslins and cotton in muted, woodsy color palettes.
5 | Mini Rodini | Price Range: $$-$$$
Mini Rodini is a high-end baby and kids brand that sells ethical and sustainable clothes that are modern, playful, and a little bit cheeky. The hand-drawn prints are fun and colorful without appearing juvenile. People who like whimsy with a touch of quirk love the brand. It’s spendy, but end-of-season markdowns are a great time to find deals. (Like $42 sleepers instead of $70 sleepers. But you can re-sell that sleeper after for $30.)
Shop Mini Rodini at BabyShop, Alex and Alexa, or Farfetch.
6 | Bobo Choses | Price Range: $$ – $$$
Bobo Choses is a playful and colorful Spanish brand. Its Mediterranean heritage is everywhere. It’s reflected in the textiles, cuts, patterns, and colors. It has a playful, joyful feel. Bobo Choses is spendy, but the brand is heirloom quality tough, and built for kids (and washing machines) who play dirty.
Shop Bobo Choses at BabyShop.com, Maisonette, or Ssense.
7 | Quincy Mae | Price Range: $$
Quincy Mae sells beautiful, organic baby basics in earthy solids and subtler prints. Walnut, pine, cream, and sage are common colors. The quality is fantastic and the fabric has been described as “buttery soft”.
8 | Goumi Kids | Price Range: $$
Goumi Kids is high-quality organic apparel for babies and toddlers. The brand is especially popular for their mitts, caps, and rompers with fold-over mittens and booties. I’ve tried quite a few sleepers and rompers, and I think that Goumi has by far the softest and thickest (sturdiest) fabrics. And the knees are reinforced for little crawlers.
9 | Baby Mori | Price Range: $$
Baby Mori sells ultra-soft, high-quality clothing for babies and kids that’s made out of organic cotton and soft-spun bamboo. Their garments come in solid muted colors, stripes, coral, and charcoal.
10 | Colored Organics | Price Range: $$
Colored Organics sells super cozy organic baby and kids’ clothing, including sleepers, footies, pullovers, leggings, tops, bottoms, and t-shirts. The fabric is especially soft and thick. The color palette is earth-toned (but full or rich hues), and the prints are subtle and lovely.
11 | Burt’s Bees Baby | Price Range: $-$$
Burt’s Bees Baby is an affordable line of GOTS-certified cotton baby clothes and baby essentials like caps, bibs, gowns, and burp cloths. Many of their prints are unisex and they’re a popular brand to shop for gender-neutral newborn clothes. The brand also has many artistic prints that are colorful and playful without being overly garish.
12 | Tenth and Pine | Price Range: $$
Tenth and Pine sells graphic tees, onesies, gowns, swaddles, top knots, and other nursery layettes and unisex baby clothing. Their clothing is known for its typography logos and fun quotes and prints. They’re not cheap, but sales are frequent.
13 | Monica + Andy | Price Range: $ – $$
Monica + Andy sells “better organic baby clothing” that’s sustainably and ethically sourced. Their garments are playful and cozy.
14 | Primary | Price Range: $ – $$
Primary baby clothes are all about brilliant basics. They sell soft simple clothes that kids and babies love to wear. Primary makes garments without labels or slogans and has a wide selection of gender-neutral basics for babies, kids, and adults. Sales are frequent.
15 | SHEIN Baby| Price Range: $
SHEIN Baby offers cute and affordable baby clothing. As a fast fashion brand, they have thousands of baby garments and accessories available in all styles and sizes. I don’t love fast fashion, but you can find on-trend garments for $5 vs $55 there. I’ve bought there sparingly (read my review) and made sure that my kids actually wore the garments vs tossing them into a landfill of under-worn clothes. The quality is all over the place, but they do have some nice things that you can get a lot of wear out of. Make sure to read the reviews and look over the pictures carefully.
16 | Little Road Co (Formerly Lulu + Roo) | Price Range: $$
When my youngest was an infant, Little Road Co was my absolute favorite. Little Road Co makes comfy and adorable clothing that babies and children love to wear – and I never want to take off. The mix-and-match garments (like hoodies, rompers, shorties, rompers, and dresses) come in neutral tones with fun added touches.
17| Illoura The Label
Illoura The Label is a high-end Australian brand that creates timeless clothing for babies and children. A slow-fashion brand, they create heirloom pieces designed to be passed down. Their knitwear is especially exquisite.
Millk is an Australian, modern brand of baby and children’s clothing. They create cool basics (textured knits, playful rompers, graphical tees) that children love wearing. Their clothing is built for serious, dirty play. Heirloom quality, their clothing is built for the journey of childhood for your child and for siblings and beyond.
19 | Kyte Baby
Kyte Baby makes super-soft and cozy bamboo clothing and sleep bags (including walker sleep bags).
20 | Spearmint Love
Spearmint Love is an online children’s retailer that sells high-end baby and children’s brands, including their eponymous house brand Spearmint Love. From gorgeous jewel-toned solids to whimsical prints (like French bulldogs or botanical gardens), their baby clothing is gorgeous with plenty of unisex options.
21 | Pehr
Pehr is an organic, Canadian line of baby clothes made for cozy comfort and ultra cuteness. I love their playful stripe prints (with an artistic hand-drawn flair), kimono open-front onesies, gingham print shorts, and rompers.
22 | Oeuf NYC
Oeuf NYC is a major favorite in the Henmar house. Stylish and timeless colors in vintage-inspired prints and more modern ones.
Shop Oeuf NYC at BabyShop or on OeufNYC.com
23 | Colored Organics
Soft and cozy baby staples in the softest fabrics and beautiful prints and solids. I wish they made tops and dresses in my size because I love their aesthetic. A ginger-colored onesie with a soft, white-grey geometric print was one of my favorites for Henry (the “Hen” in Henmar).
24 | Little Sleepies
Little Sleepies sells cozy bamboo sleepwear for babies (and children and grown-ups). They have some of the best prints. I usually don’t like loud, juvenile prints. But Little Sleepies prints are artistic and whimsical with hand-drawn flair. I love their Luna Neutral print (which is one of their signature designs) and limited edition Snug as a Bug.
25 | Milkbarn
Milkbarn Baby is a nostalgic brand that makes adorable rustic-urban baby clothing. Their prints are so unique. My favorite is brown stallions on peach – and I’m not even a horse person. Their prints range from farm animals (in a more muted color palette) to citrus fruits to circus elephants in tutus.
26 | Konges Slojd
Konges Slojd is an artistic and imaginative Danish brand of organic clothing, toys, and gear for babies and young children. Their cuts and colors are vintage-inspired with a soft-modern feel. Many garments have cream, wheat, ginger, or other landscape shades as the main color base.
Beau Loves is a contemporary cool UK brand designed to be unisex.
28 | Reima
Reima is a sustainable Finnish brand that designs clothes for kids to play outdoors in any weather.
Liewood is a Scandinavian brand that is all about everyday wear elevated with beautiful design.
Kuling is a Scandinavian brand that designs outdoor clothing for kids and babies to play in all seasons.
OTHER GREAT GENDER NEUTRAL BABY CLOTHES BRANDS
- Kate Quinn: Affordable luxury wear. Vintage style with contemporary appeal, clothing made of organic cotton, linen, modal, and bamboo. Explore Kate Quinn.
- Wynken: Unisex UK brand that’s eclectic and cool. Discover Wynken.
- Winter Water Factory: A Made in the USA organic label known for soft staples in fun and vibrant prints that have a major Brooklyn vibe. Discover Winter Water Factory.
GENDER NEUTRAL BABY CLOTHES SELL BETTER
You may not be thinking about your baby clothing’s after-life now, but it’s coming sooner than you think. If you buy quality baby clothes, you can resell them after for up to 50-cents on the dollar. And gender neutral baby clothes sell more easily and for more money than gender-specific garments.
Buying and selling used clothing for kids is big business. For many moms, buying used clothes and consigning their kids’ used clothing is more of a leisure-time activity than an exercise in frugality. Facebook has hundreds of buy sell trade (BST) groups where moms buy and sell used clothes – often dozens of items per month. Many buyers actively search for rare or discontinued styles and prints. In many instances, a garment can fetch more used than it did brand-new and in-store.
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