All About Joah Love

Image from @JoahLove on Instagram.

Joah Love is a hip clothing brand for babies and kids. The label thoughtfully designs “comfy and cool preshrunk children’s apparel for stylish kids”. Clothing is all about comfort, ease of movement, and style. 

Joah Love sells casual, easy-wear dresses, mix-and-match separates, and baby clothing. 

The fabrics are specially treated to be extra soft so that little ones love to wear them. Garments have very minimal hardware and are easy to clean and care for. 

>>> Save $15 at with this referral link.

What is Joah Love?

Joah Love is a cool, L.A. brand of clothing for babies and kids that’s known for its cozy and stylish apparel and face masks that kids truly love wearing. Joah Love has a laid-back, West Coast vibe mixed with a timeless, vintage feel.

The name, Joah Love, is inspired by the names of brand founders Joy and Ahyoung. The name also pays homage to Ahyoung’s Korean heritage since in the Korean language the word “Joah” means to like something.  

The founding pair launched the brand in 2008, as a premium line of cool clothing for the modern Los Angeles kid. In 2019, Joah Love debuted its first collection of men’s and women’s clothing. Joah Love carries cohesive, on-trend, casualwear for the entire family. 

Is Joah Love a good brand?

Joah Love is an exceptional brand creating top-notch clothing for style, comfort, fit, and durability. A Joah Love garment is built to last. Attention to detail puts Joah Love head and shoulders above fast fashion competitors; you’ll notice the attention to detail with tight, smooth seams, close stitches, and fabric that can take a beating in hard play or the washer.

What does Joah Love sell?

Joah Love sells stylish, locally produced children’s clothing with a trendy-yet-timeless feel. The cloth is super soft so it won’t irritate children’s skin, and avoids snaps, zips, and buttons. Many of their garments are gender neutral for boys and girls to wear and for younger opposite sex siblings to enjoy. 

Here are some of the items that Joah Love sells 

  • Onesies and sleepers
  • Baby overalls 
  • Jersey sets (fleece sweatshirt and matching fleece shorties) 
  • Bubble rompers 
  • Playsuits
  • Sleep gowns 
  • Dresses 
  • Famous Happy Human fleece sets (sweatshirt and joggers) 
  • Leggings
  • Tie dye sets 
  • Joggers 
  • Overalls (Romper Style) 
  • T-shirts, tanks, and muscle tees
  • Hoodies 
  • Socks
  • Hair accessories
  • Face coverings / face masks 

What sizes does Joah Love carry?

Joah Love carries sizes for babies, toddler, children, and adults. 

  • Baby and toddler: NB – 24M
  •  Kids: 2 – 14 
  • Adults: S – XXL (Unisex adult sizing) 

There is a size chart on Joah Love’s  site for sizes 3M to 14Y. There is no size chart available for adult garments. (When you view any Joah Love adult garment and select the link to view sizing, it brings you to the children’s size chart.) 

What Makes Joah Love unique?

Joah Love’s West Coast style, quality, and sustainability all make the brand very unique. The fabric is thick and extra soft, it’s like your favorite squishy blanket hugging your body. Also the fabric does not shrink, distort, or fade when it’s worn and washed. It stands the test of time. 

Why is Joah Love so popular?

Joah Love truly has a unique style perspective and soft, cozy fit that both moms and kids love.

Many high end fashion brands have a similar style aesthetic; I’ll look at a garment and wonder if it’s Bobo Choses or Nadadelazos (both are great brands). But when a garment is Joah Love, it’s unmistakable. 

All of Joah Love’s garments – tie-dye print lounge sets (I love the print, and I’m not into tie-dye), the colors, patterns (geo prints and camouflage), typefaces – have the same stand-out aesthetic. It’s West Coast cool with retro energy. It’s all about smooth seams and no frills (no sequin or applique or buttons). Many of the solids have a lightly marled look.

One of my daughter’s favorite dresses is a Joah Love sweatshirt dress that says “Tomboy”. She’s worn it now for 2 years (she wore it first as a dress, now as a tunic length sweatshirt) and I think we’ll easily get 3 years of wear. It has the softest fleece lining of any garment I’ve ever found for my kids. 

Is Joah Love organic?

Joah Love clothing is not organic, but it is ethically made in Los Angeles. Additionally, Joah Love materials (which include the softest knit fabrics on the market) are all ethically sourced.

When is there a Joah Love sale? How can I save money on Joah Love?

Joah Love has sales periodically throughout the year like Black Friday, Memorial Day, Labor Day, and end-of-season markdowns. Deals can range from 25% to 50% off or more.

There is usually a discount when you subscribe to the newsletter. Also, you can save $15 off your first purchase when you sign up through a Joah Love referral link

Finally, third-party retailers who carry Joah Love will offer their own store discounts and promotions. 

Who are the Joah Love stockists? What retailers sell Joah Love?

There are some retailers who carry Joah Love. 

  • Nordstrom ( has a limited selection of products online. It appears Nordstrom is phasing out the label, or it may carry the Joah Love label only in select brick and mortar locations.)
  • Mini Ruby
  • Little Boy Chic
  • A2Z Children’s Boutique
  • Amelia J Collection
  • Meant 2 be


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