All About Bobo Choses

Bobo Choses is a unique and imaginative kids’ clothing brand that was founded in 2008 by Adriana Esperalba. Bobo Choses was founded with a mission to speak the language of children. Each Bobo Choses collection tells an inspiring story that comes to life through bold colors, fun prints, and comfortable garments that are unisex.

Bobo Choses clothing is manufactured in an old toy factory two blocks from the Mediterranean Sea in Barcelona. With a strong commitment to sustainability without sacrificing style, Bobo Choses is a brand to keep on your radar. 

What is Bobo Choses? 

Bobo Choses is a high-end clothing brand for creative children and parents of young children around the world. The vision of Bobo Choses is to form emotional attachments between adults and children, creating imaginary worlds for kids to explore, play, and enjoy life.

With bright colors and sustainable textiles, they are on a mission to be responsible for their social and environmental footprint. 

What does Bobo Choses mean? 

‘Bobo’ is derived from a French expression meaning “bourgeois boheme” which is an expression used to describe those who “have it all”. More importantly, Bobo was chosen as an easy word for kids to say. 

‘Choses’ was given by the founders because they wanted consumers to know they were more than just clothing. Translated to English, “choses” literally means “things”.

Is Bobo Choses a good brand? 

Bobo Choses is an extremely high quality brand that produces heirloom grade garments built for play with a unique, Mediterranean flair.

It’s also a great brand for people who support environmentally and socially responsible brands. In these areas, Bobo Choses is more than a forward-thinker. Bobo Choses is a forward-actor.

Bobo Choses collaborates with The Red Cross and several other social organizations to help families and children in need. They also get involved in summer camps, foundations, and other social projects! 

Bobo Choses also takes their social and environmental footprint and sustainability practices very seriously. 

What does Bobo Choses sell? 

Bobo Choses sells a variety of clothing for babies, children, and adults. 

  • Shirts & Blouses
  • Sweatshirts
  • Pants & Trousers
  • Dresses & Overalls 
  • Jumpers & Cardigans
  • Bodysuits
  • Socks & Tights
  • Hats
  • Shoes
  • Bags

In addition to clothing, Bobo Choses also sells:

  • Illustrated books
  • Glassware
  • Mugs
  • Stationary
  • Fragrance
  • Rugs
  • Plates

What sizes does Bobo Choses carry? 

Bobo Choses carries a range of sizes for babies and adults. Sizing starts at 3-6M and goes to XL for men. 

  • For babies, Bobo Choses carries sizes 3-6M (60 – 68cm) up to 24-36M (87-92 cm).
  • For kids, Bobo Choses carries sizes 2-3y (89 – 98cm) up to 12-13y (149-155cmm).
  • For women, Bobo Choses carries sizes XS to L (UK size 6 to 12 or US size 4 to 10).
  • For men, Bobo Choses carries sizes S to XL (waist size 30” to 36”).
Bobo Choses Size Chart for Babies and Kids

Bobo Choses also provides a “what is my size” on their website, where you can input your measurements and it will tell you what size you need. This helps take the guesswork out of sizing. 

What Makes Bobo Choses Unique? 

At Bobo Choses, the unisex children’s clothing allows the garments to fit both boys and girls and can be combined in multiple ways. Each collection allows you to mix and match effortlessly. And for moms and dads, there are plenty of “mini-me” options. This creates a stylish, cohesive look for your entire family.

Bobo Choses was designed with children in mind first. Many brands develop their adult clothing line first, and kid and baby lines are an almost afterthought. This can create a disjointed and sometimes boring children’s line. However, children and babies are in the DNA of Bobo Choses with emphasis on play, curiosity, innocence, nonsense, creativity, imagination, and a sense of humor.

Why is Bobo Choses so popular? 

Bobo Choses is a popular option for adults and children because of its bright, colorful, and unique styles. Decades prior, children used to be dressed in gender-specific colors; think pale pink and baby blue. Prints were limited to ABC blocks and circus clowns or elephants. 

Nowadays, parents find that dressing their children is a form of self-expression and conveys their unique family style. Bobo Choses offers fashion-forward clothing that can be mixed and matched in an eclectic way to provide multiple ways to wear the garments.

Is Bobo Choses organic? 

Bobo Choses strives to replace conventional materials with more sustainable options whenever possible. These can include: 

  • GOTS certification
  • Organic Cotton
  • Recycled fabrics
  • Recycled polyester
  • 100% natural rubber for shoes

Working hand in hand with local suppliers and manufacturers is a key social responsibility for Bobo Choses. Garments are made locally between Spain and Portugal, most of which are produced less than 10 km from headquarters. Suppliers need to comply with the Bobo Choses Code of Conduct.

Their clothing is free from dangerous chemicals to ensure the health and safety of their workers, clients, and more. They are OEKO-TEX certified, and also use GOTS-certified fabric. 

Longevity of the garments is also important to Bobo Choses and each garment or product type has specific product care and recommendations. This is to ensure the products last through multiple children or even generations. By taking time and attention to how the clothing should be laundered and cared for, you can greatly increase the longevity of Bobo Choses clothing. 

Does Bobo Choses adult clothing match the kids’ styles? 

The adult collections feature similar fun prints and patterns that the baby and children lines feature. This fits well with adults who appreciate child-like wonder, and creativity and want to have fun and make a statement through their clothing.

All of the clothes coordinate in a fashionably eclectic way, which makes getting your family dressed effortlessly. Instead of shopping multiple brands to try and put together an outfit for the entire family, Bobo Choses provides one-stop shopping for the entire family.

When is there a Bobo Choses sale? How can I save money on Bobo Choses? 

Spring Summer 22 (SS22) is currently on sale now. You can also subscribe to their emails and enjoy 10% off your next purchase. 

You can also shop Bobo Choses from many fine stockists or retailers who carry the brand. For the most part, these are high-end, online children’s boutique retailers. These stockists will have their own promotions, loyalty programs, and sales.

Buying second hand is an effective way to save money on Bobo Choses. A beloved brand in resale circles, Bobo Choses “holds its resale value” extremely well. 

You can find deals on gently loved Bobo Choses garments on sales apps and resale sites like Kidizen or Mercari and in online buy sell groups on Facebook

Who are the Bobo Choses stockists? What retailers sell Bobo Choses? 

With over 700 retailers in 49 countries, there is a place to shop for Bobo Choses for almost anyone. In addition to the Bobo Choses website, some of the stockists include:


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