All About Barbiecore #BarbieDollEnergy  

Maybe you haven’t heard the term Barbiecore. But you’ve probably at least caught glimmers of it. This hot pink shade has been having a red hot moment.

Officially, Barbiecore entered the lexicon in 2019. But it’s only in 2022 that the term has begun picking up steam. It’s fueled by interest in the upcoming 2023 movie “Barbie”, starring Margot Robbie as Barbie and Ryan Gosling as Ken.

You don’t have to wear bright Barbie box pink to try out this trend. Icy pinks, fuchsias, magentas, and other hues work too. And your look doesn’t even have to be all in pinks. It just needs to give off major BDE. That’s Barbie Doll Energy #BarbieDollEnergy.

The Barbiecore trend is everywhere. We’ve seen it all summer long on red carpets, live music shows, and Instagram. And it’s made a big splash into the real-world.

Here are some fun Barbiecore outfits to shop and give your kid’s wardrobe, and your mom wardrobe, a little BDE. Styles 1-15 are for kids and 16-20 are mom sized.

1 | Raspberry 2-Piece Set 

This cute set from Carter’s covers multiple trends at once: oversized sweatshirts, Barbie pink, and biker shorts. And it’s affordable too, on sale for just $12.79. Shop 2-piece set now

2 | Stretch Pique Polo in Fuchsia 

This stretch pique polo in fuchsia is a great look for boys or girls – and a bargain for only $7.99. Shop polo from OshKosh now. 

3 | Becco Belt Bag

Mostly cream colored, this belt bag just “feels” hella pink. It covers two trends at once: belt bags and Barbiecore. Shop Becco belt bag on Maisonette.

4 | Tiered Tulle Dress 

This orchid tulle, tiered dress is what Barbie’s little little sister would wear (if Skipper were the middle girl in the bunch). Or maybe Barbie would wear it herself with a shortened hemline. Shop this dress on Mini Boden

5 | Unisex Pink Panda Knit Sweater 

We actually have this Mini Rodini sweater and it’s one of the favorite sweaters I’ve purchased for Margot. It’s a nice, thick, chunky texture. And made of all organic cotton, it wears and washes well. No worries that my husband is going to accidentally run it through the dryer and shrink it. And this sweater is decidedly unisex, Henry can wear it once Margot has outgrown it. We should be able to get 3 years wear out of it, and this pullover goes with everything. It’s much more salmon in shade than the picture reflects.

Shop the Mini Rodini panda knit sweater on Farfetch or 

6 | Tutu Du Monde Tulle Ruffled Dress 

I’ll admit it. I high-key, low-key want this dress in my size. It gives major ethereal slumber party vibes. Shop the frock on Farfetch

7 | Gucci Interlocking Sleeveless Polo 

This top works for Barbie or Ken – although Barbie would probably wear it as an oversized look with a short pleated skirt or biker shorts. Plenty of options for Barbiecore outfits for all kinds of looks. Shop the Gucci shirt on Farfetch.

8 | Hot Pink Longline Blazer

More of a teen or mom look than a little kid one, this hot pink blazer is a super versatile piece. And a bargain for only $39 at Forever 21. The budget-conscious retailer has a number of other pink blazer options. Shop pink blazers on Forever21

9 | Pink Colorblocked Sweatshirt in French Terry 

This colorblocked sweatshirt from Hanna Andersson is a cozy unisex spin. Shop colorblocked sweatshirt.

10 | Pink Chunky Knit Beanie 

Warm and stylish, this sweaterknit beanie from Hanna Andersson comes in a pink shade dubbed “Fiji Flower”. Shop the hat on Hanna for $23.

11 | Neon Rebels Brittany Shorts 

Retro pink terry shorts on sale for $28 at Maisonette. Shop the shorts now.

12 | Marlo Kids Gingham Pot Pink Romper 

Another Barbiecore look I’m low-key obsessed with. Trendy romper with bishop sleeves in my favorite print, gingham. Shop the Greta gingham romper on Maisonette for $109.

13 | Happy Heart Crew Pink Tie Dye Sweatshirt 

This hot pink tie dye sweatshirt comes with an empowering message. Shop the “I’ve Got the Power” hoodie on Maisonette for $68.

14 | Marlo Kids Beatrix Dress

This is the quintessential dress for Barbiecore lovers. It comes in sizes 2 to 16Y on Maisonette. (And sadly, they are sold out of 16Y or else I would have bought it for my smallish frame.) Shop the hot pink Beatrix dress on Maisonette.  

15 | Andy & Evan Reversible Hot Pink Bomber 

This hot pink bomber jacket with red striped trim comes in sizes 2 to 6X. Shop the hot pink bomber on Maisonette for $68.

16 | Wild Fable Pink Midi Skirt 

This hot pink midi satin slip skirt is Target brand Wild Fable. Shop the skirt on

17 | Flutter Sleeve Pink Dress 

Flutter sleeve, tea-length dress from A New Day, one of Target’s in-house labels. I love how simple and chic it is. The cut and solid color makes it look fancy and understated at the same time. Also even though it has a semi-open back, you can still wear a bra and your straps are fully covered. I just ordered this dress in an XS. I’ll update this post to let you know about fit and feel once it arrives. Shop the short-sleeve, tie-back dress now.

18 | Neon Rebels Women’s Jumpsuit 

While the jumpsuit is lavender not pink, with the neon pink trim it looks ultra Barbie. Right now it’s a steal on Maisonette, priced at $35.20. (New customers can save an additional percentage off with newsletter signup.) It comes in women’s sizes XS to XL. Shop Neon Rebels jumpsuit now.

19 | Everything Pink and Barbiecore at Zara 

To say Zara women’s clothing has embraced the trend is an understatement. Do a keyword search of “pink” or “Barbiecore” in the women’s section of the website and you’ll find hundreds of stylish options. Most range in price from around $30 to $60. And plenty of options are PTA appropriate.

20 | Crochet Pink Bucket Hat 

This Steven Madden crochet pink hat is a nod to two popular styles: bucket hats and Barbiecore pink. Shop the pink bucket hat on Macy’s for $17.96

Final Thoughts on Barbiecore Outfits and Pinkalicious Glam

It took me a minute to wrap my head around this hot pink style – I’ll admit it. The Barbiecore aesthetic has a youthful (if not infantilizing) quality that just feels a little bit unseemly. But the more I see the the trend interpreted, the more I like it. There’s nothing inherently juvenile or coquettish about the color pink – it’s about how I see the color and how it’s been envisaged. Not to mention all the slack that Barbie has taken over the years, dismissed as a vapid bimbo.

For many, Barbie has always been a feminist with a message of empowerment to young girls. In 1959, she was a telling little girls they could grow up to do and be anything. And despite her flaws, Barbie is still progressive today. Barbie’s messaging tends to get lost in her glamazon looks and ultra-femme personality.

Maybe with #Barbiecore, it’s another opportunity to reimagine or recast Barbie and see her in a different light.

And socio-cultural politics aside, I like the color pink. More specifically, I really like the tints of blush and coral and magenta and bold Barbie box pink. So I don’t dislike the Barbiecore aesthetic. I kind of low-key love it.


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